Kevin the Carrot does 'Top Gun' in Aldi's Christmas teaser

McCann's 40-second spot sees the animated vegetable in a fighter jet with a turkey friend

Published On
Nov 02, 2020

Editor's Pick

Aldi's "Kevin the Carrot" returns in the retailer's teaser spot for this year's U.K. Christmas campaign, a sort of veggie homage to "Top Gun."

The clip, titled "Peel the Need," sees Kevin in a fighter jet accompanied by his friend, Lieutenant Turkey (a reference to Top Gun's Goose, perhaps?) to a synth-rock soundtrack that recalls the iconic '80s film. Kevin, in his personalized helmet stands in for Tom Cruise's Maverick, showing off his flying moves in the mountains, where the pair even catch a glimpse of Santa. But then disaster strikes and Kevin is ejected from the plane. The spot ends on the hasthag #WhereIsKevin?

Once again, the campaign is the work of McCann U.K. and Psyop directors Todd Mueller and Kylie Matulick.

Kevin the Carrot first appeared in Aldi's advertising in 2016, and over the years he's escaped an evil parshipfallen in love in an Agatha Christie-style murder mysterywatched the John Lewis ad and parodied the Coca-Cola truck. Last year he appeared in a mashup of the Greatest Showman and Peaky Blinders, in a campaign named as the most impactful of 2019 in research by Kantar.

As for the real "Top Gun" sequel we've all been waiting for, that one's been pushed back to summer of next year. 



Nov 02, 2020
Client :
Agency :
McCann U.K.
Marketing Director :
Sean McGinty
Marketing Manager :
Ian Lewis
Chief Creative Officer :
Dave Price
Creative Director :
Neil Lancaster
Creative Team :
Clive Davis
Creative Team :
Andy Fenton
Planning Director :
Jamie Peate
Managing Director :
Simon Buchanan
Managing Partner :
Laura McKinlay
Agency Producer :
Lucy Moore
Agency Producer :
Melissa Bennett
Agency Producer :
Amy Mayers
Production Company :
Stink Films
Post Production :
Director :
Todd Mueller
Director :
Kylie Matulick
Editor :
John Mayes
Editor :
Marshall Street
Audio :
Parv Thind
Audio :
Music :
SixtyFour Music
Media Planning and Buying Agency :
UM Manchester

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