Aldi's Kevin the Carrot Gets Overexcited About the John Lewis Ad
Christmas Ads Get Self-Referential
Editor's Pick
The world of U.K. Christmas ads is all getting a little meta.
Kevin the Carrot -- the star of Aldi U.K.'s Christmas ad campaign -- has now paid tribute to rival retailer John Lewis in a clip released on social media.
The brand tweeted a video in which Kevin sits on the sofa gearing up for the big event of Christmas -- not Santa, but watching the John Lewis ad. In fact, he gets so overexcited he hyperventilates and has to breathe into a paper bag.
We don't get to see Kevin's actual reaction to the spot, featuring Buster the Boxer and a bunch of cute woodland animals jumping on a trampoline. But his "Gogglebox"-like appearance seems to have gone down well with Twitter followers, with one tweeting: "No joke Aldi's Christmas advert is better than the John Lewis one."
Credits
- Date
- Nov 11, 2016
- Brand :
- Aldi
- Client :
- Aldi
- Managing Partner :
- Simon Buchanan
- Account Director :
- Laura McKinlay
- Executive Creative Director :
- Dave Price
- Executive Creative Director :
- Neil Lancaster
- Executive Creative Director :
- Robert Doubal
- Creative :
- Clive Davis
- Creative :
- Andy Fenton
- Planning Director :
- Theo Izzard-Brown
- Planning Director :
- Jamie Peate
- Agency Producer :
- Lucy Moore
- Director, Marketing :
- Adam Zavalis
- Production Company :
- Psyop
- Production Company :
- Stink
- Director :
- Todd Mueller
- Director :
- Kylie Matulick
- Media Planning and Buying :
- UM Manchester
- Agency :
- McCann U.K.
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