At first glance you wouldn't think there was much comparison between the boring task of getting your keys copied and the latest tech annoucement from Silicon Valley. But the introductory campaign for key-copying startup Key Me spoofs Apple-style language to get across the message that the brand is disrupting the industry in a way that could change your life.
"When we set out to create the KeyMe kiosk, we asked ourselves: what can alter our perception of time?" asks the silky voiceover in its social film as we see one of the company's bright yellow kiosks spinning around. (There's an asterisk to remind you: actual kiosks don't spin.)
Key Me, which has installed the kiosks in 150 locations in New York stores like Bed, Bath & Beyond, Rite Aid and K-Mart, and promises they will copy your keys in 30 seconds, is also running outdoor ads with its bright yellow branding. The campaign is by Muh-tay-zik Hoffer New York.