KFC is asking people to switch their 'wrap provider'

KFC is targeting the lunchtime market in the U.K., channeling the likes of mortgage and energy suppliers' advertising in a campaign that encourages people to switch their "wrap provider." A series of digital ads, promoting KFC's Twister Wraps of the Day and a new price of £1.98 (one penny less than that of its nearest competitor), take the form of "testimonials" from people explaining how changing their provider has improved their life all accompanied by uplifting music. They include many of the usual tropes from financial ads -- for example, one woman was so happy with how easy it was to switch, because she thought there would be "lots of forms to fill in." “We know people can be pretty set in their ways when it comes to lunch choices, so we’re making it an easy decision to choose KFC for lunch with our new Twister Wrap Of The Day at only £1.98," said Leo Sloley, marketing lead at KFC, in a statement. "Our new campaign helps you see all the benefits of switching your wrap provider to KFC.” The creative, via Mother, also includes a 30 second TV and outdoor promoting the offer, asking people to "upgrade" to a superior offer.

KFC is asking people to switch their 'wrap provider'

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