KFC's Meditation Program Encourages You to Be One With Pot Pie
Editor's Pick
Is it just us, or has KFC officially become a lifestyle/everything brand? Beyond chicken, with the help of agency Wieden & Kennedy, the chicken joint has jumped into apparel, home goods, entertainment (wrestling, videogames or romance, take your pick) and even a bit of ASMR. Today, just in time for the rush of new year crazy-busy-ness, the fast feeder has released a series of meditation films to bring you back to center.
Housed under the umbrella of the KFC Comfort Zone (not to be confused with the brand's Black Friday-free zone), a soothing voice-over encourages you to be present by focusing on its Pot Pie offering in five different films: The Zen of Steam; Be Tender, Like Chicken; Space, Time, Pot Pie; On Sporks--A Meditation on Duality; The Rich, Creamy Matter of the Soul.
There's even a ten-minute infomercial to help promote. Not sure about you, but all ohm-ing over the creamy goodness of chicken pies seems more likely to pull us out of lotus position and straight to the nearest bucket of KFC.
Credits
- Date
- Jan 18, 2018
- Brand :
- KFC
- Client :
- KFC
- Executive Creative Director :
- Eric Baldwin
- Executive Creative Director :
- Jason Bagley
- Creative Director :
- Jarrod Higgins
- Creative Director :
- Freddie Powell
- Art Director :
- Matthew Carroll
- Copywriter :
- Shaine Edwards
- Executive Producer :
- Sue Kim
- Producer :
- Eddye Borgese
- Account Management :
- Jesse Johnson
- Account Management :
- Rob Archibald
- Account Management :
- Steve Smith
- Account Management :
- Spencer Crain
- Strategy :
- Britton Taylor
- Strategy :
- Scott Woodhouse
- Strategy :
- Matt Hisamoto
- Strategy :
- John Dempsey
- Media :
- Kelsey Bozanich
- Media :
- Anjali Patel
- Business Affairs Director :
- Amber Lavender
- Creative Manager :
- Jane Monaghan
- Studio Designer :
- Danielle McCoy
- Production Company :
- Generic Versatility
- Director :
- Nick DenBoer
- Producer :
- Nick DenBoer
- Visual Effects Artist :
- Nick DenBoer
- Animator :
- Nick DenBoer
- Assistant Director :
- Davy Force
- Visual Effects Supervisor :
- Davy Force
- Visual Effects Artist :
- David Ariew
- Animator :
- David Ariew
- Animator :
- Brian Eagan
- Visual Effects Artist :
- Brian Eagan
- Visual Effects Artist :
- Fezz Stenton
- Animator :
- Fezz Stenton
- Camera and Lighting :
- Tyler Grace
- Editor :
- Tyler Grace
- Camera and Lighting :
- Adam Buckley
- Audio Tech :
- Nate Mills
- Sound Designer :
- Nate Mills
- Composer :
- Nate Mills
- Producer :
- Raquel Rose
- Stylist :
- Kate Easterbrook
- Talent :
- Tim Beresford
- Agency :
- Wieden & Kennedy-Portland
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