Fast feeder's billboard in Spain featured Ikea-like design to lure customers; furniture retailer gave a witty response
Aug 04, 2021
KFC Spain came up with an unusual way to get its latest restaurant opening noticed in Majorca—it pretended to be Ikea.
Last week the fast feeder opened a new location in the Balearic island's Polígono de Son Malferit, a commercial area popularly known as "where IKEA is." To get some attention for its fourth restaurant in Majorca, Madrid agency PS21 created a billboard that used the characteristic Ikea blue and yellow colors, typography and oval logo.
KFC shared the billboard on Twitter, and Ikea Spain responded in kind, with a tweet highlighting its veggie protein meatballs: "Thank you KFC for telling people where the #ChickenChicken is: on our HUVUDROLL meatballs." The two continued to banter on Twitter throughout the day, garnering more than one million impressions and 6,000 interactions.
"The opening of this new restaurant is an opportunity to get closer to the inhabitants of this region. That's why we try to find local insights that allow us to be part of their everyday life," said Beatriz Martinez, KFC Spain brand manager, in a statement.