Could This Be the Funniest Cement Ad Ever?
Wrestling Champion Great Khali Doesn't Know His Own Strength in Spot From India
Editor's Pick
It isn't often that Creativity is sent an ad for cement, but this one, from India, found a funny creative idea to advertise a building material.
Publicis South Asia persuaded India's WWE World Champion Great Khali to star in the ad, for Ambuja Cement. In mockumentary-style, we experience how hard it is fo Khali to live in a normal house -- he keeps breaking walls, falling through ceilings and generally reducing concrete to rubble. All is saved however, when he discovers Ambuja.
The spot has already gone somewhat viral in India, with nearly a million views in under a week.
In a statement, Bobby Pawar, managing director and chief creative officer of Publicis South Asia, said "For ages Ambuja Cement has sported the tagline "Giant compressive strength." We stared at that for a little less than ages, and the dominoes started falling."
Credits
- Date
- Oct 14, 2015
- Brand :
- Ambuja Cement
- Client :
- Ambuja Cement
- Agency :
- Publicis-South Asia
- Director :
- Ayappa
- Executive Producer :
- Anand Menon
- Producer :
- Milin Shah
- Agency Team :
- Bobby Pawar
- Agency Team :
- Jigar Fernandes
- Agency Team :
- Jignesh Maru
- Director :
- Ayappa
- Executive Producer :
- Anand Menon
- Producer :
- Milin Shah
- Agency Team :
- Bobby Pawar
- Agency Team :
- Jigar Fernandes
- Agency Team :
- Jignesh Maru
- Agency Team :
- Ganesh Iyer
- Agency Team :
- Chandan Jha
- Agency Team :
- Ankul Singh
- Line Producer :
- Mrinal Chodankar
- Production Manager :
- Rajesh Margaj
- Line Producer :
- Kaushik Guha
- Line Producer :
- Shailendra Kaushik
- Line Producer :
- Lalit Malik
- Director, Photography :
- Vikash Nowlakha
- 1st Assistant Camera :
- Srinivas Achary
- Production Designer :
- Mustufa Stationwala
- 1st Assistant Director :
- Karan Tejpal
- Director's Assistant :
- Mandakini Menon
- Art Director :
- Shruti Srivastava
- Art Director :
- Akshay De
- Producer Assistant :
- Alok Potnis
- Costumes :
- Abhilasha Sharma
- Makeup :
- Rohini Foregard
- Casting :
- Sumit & Bhavna
- Stunt Team :
- Parvez Shaikh
- Stunt Team :
- Riyaz Shaikh
- Stunt Team :
- Vinit
- Editor :
- Prakash Kurup
- Visual Effects House :
- Metropolitana
- Music :
- Sameeruddin
- Sound Engineer :
- Kenneth Basumatari
- Post Producer :
- Daniel Fernandes
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