Could This Be the Funniest Cement Ad Ever?

Wrestling Champion Great Khali Doesn't Know His Own Strength in Spot From India

Published On
Oct 14, 2015

Editor's Pick

It isn't often that Creativity is sent an ad for cement, but this one, from India, found a funny creative idea to advertise a building material.

Publicis South Asia persuaded India's WWE World Champion Great Khali to star in the ad, for Ambuja Cement. In mockumentary-style, we experience how hard it is fo Khali to live in a normal house -- he keeps breaking walls, falling through ceilings and generally reducing concrete to rubble. All is saved however, when he discovers Ambuja.

The spot has already gone somewhat viral in India, with nearly a million views in under a week.

In a statement, Bobby Pawar, managing director and chief creative officer of Publicis South Asia, said "For ages Ambuja Cement has sported the tagline "Giant compressive strength." We stared at that for a little less than ages, and the dominoes started falling."

Credits

Date
Oct 14, 2015
Brand:
Ambuja Cement
Client:
Ambuja Cement
Agency:
Publicis-South Asia
Director:
Ayappa
Executive Producer:
Anand Menon
Producer:
Milin Shah
Agency Team:
Bobby Pawar
Agency Team:
Jigar Fernandes
Agency Team:
Jignesh Maru
Director:
Ayappa
Executive Producer:
Anand Menon
Producer:
Milin Shah
Agency Team:
Bobby Pawar
Agency Team:
Jigar Fernandes
Agency Team:
Jignesh Maru
Agency Team:
Ganesh Iyer
Agency Team:
Chandan Jha
Agency Team:
Ankul Singh
Line Producer:
Mrinal Chodankar
Production Manager:
Rajesh Margaj
Line Producer:
Kaushik Guha
Line Producer:
Shailendra Kaushik
Line Producer:
Lalit Malik
Director, Photography:
Vikash Nowlakha
1st Assistant Camera:
Srinivas Achary
Production Designer:
Mustufa Stationwala
1st Assistant Director:
Karan Tejpal
Director's Assistant:
Mandakini Menon
Art Director:
Shruti Srivastava
Art Director:
Akshay De
Producer Assistant:
Alok Potnis
Costumes:
Abhilasha Sharma
Makeup:
Rohini Foregard
Casting:
Sumit & Bhavna
Stunt Team:
Parvez Shaikh
Stunt Team:
Riyaz Shaikh
Stunt Team:
Vinit
Editor:
Prakash Kurup
Visual Effects House:
Metropolitana
Music:
Sameeruddin
Sound Engineer:
Kenneth Basumatari
Post Producer:
Daniel Fernandes

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Project Type