Pick of the Day: Burger King's The King to Shave His Facial Hair for the First Time in Honor of Movember
BK's Mascot Gets in on the Hairy Action
By
Jessica Wohl
Published On
Nov 03, 2017
Editor's Pick
It's Nov. 1, which means some men are starting to grow those Movember mustaches to raise awareness of prostate cancer, testicular cancer and other men's health issues.
Now, a mascot is getting in on the cause. Burger King's The King "shaved" his 'stache to grow what the burger chain is calling a "kingstache." A video shared by the brand has some very Gillette-driven messaging as well, including a razor close-up and a voiceover that says "the best a king can get."
According to Burger King this is the first time the king has shaved his facial hair, and he'll have a profile on movember.com tracking the progress. Code and Theory is the main agency on this latest BK effort.
Credits
- Date
- Nov 03, 2017
- Brand :
- Burger King
- Client :
- Burger King
- Agency :
- Code and Theory
- Creative Director :
- Gino Carolini
- Associate Creative Director :
- Mike Latshaw
- Senior Art Director :
- Jeremy Stein
- Art Director :
- Daniel Nosonowitz
- Senior Copywriter :
- Conor Champley
- Visual Designer :
- Riley Walker
- Associate Director, Creative Strategy :
- Kelly Meyers
- Senior Social Strategist :
- Jessie Jo Blalock
- Community Manager :
- Hallie Martin
- Group Account Director :
- Jill Bernstein
- Senior Content Producer :
- Blake Jones
- Executive Producer :
- Lyndsay Elkins
- Production Company :
- Yacht Club Films
- Director :
- Michael Lukk Litwak
- Executive Producer :
- Joe DePasquale
- Producer :
- Joe DePasquale
- Director, Photography :
- Matt Morgan
- Editor :
- Matt Morgan
- Re-Recording Mixer :
- Bobb Barito
- Sound Designer :
- Bobb Barito
- Original Music :
- Dom Fera
- Production Designer :
- Lauren Fitzsimmons
- Color :
- Irving Harvey
- Legacy Technician :
- Jim Lionel Charmatz
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
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