It's Nov. 1, which means some men are starting to grow those Movember mustaches to raise awareness of prostate cancer, testicular cancer and other men's health issues.
Now, a mascot is getting in on the cause. Burger King's The King "shaved" his 'stache to grow what the burger chain is calling a "kingstache." A video shared by the brand has some very Gillette-driven messaging as well, including a razor close-up and a voiceover that says "the best a king can get."
According to Burger King this is the first time the king has shaved his facial hair, and he'll have a profile on movember.com tracking the progress. Code and Theory is the main agency on this latest BK effort.