National Geographic : King Tut - Knight

Choose carefully.

Published On

Sep 05, 2011

Editor's Pick

Carmichael Lynch found some real life "collectors" to star in these spots and print ads promoting National Geographic's exhibit Tutankhamun: The Golden King and the Great Pharoahs. The campaign asks some colorful characters, "What would you bring to the afterlife?" and hilariously documents them in the throes of, at times, difficult decision making. The spots were shot by JJ Adler of Tool and Shawn Michienzi, of SaFProductions, who also photographed the gorgeous accompanying print ads.

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Credits

Date: Sep 06, 2011

Brand :: National Geographic

Client :: National Geographic

Agency :: Carmichael Lynch

Executive Creative Director :: Dave Damman

Creative Director/ Copywriter :: Ellie Anderson

Associate Creative Director, Art Director :: Brad Harrison

Director, Integrated Production :: Joe Grundhoefer

Production Company :: Tool of North America

Director :: JJ Adler

Executive Producer :: Brian Latt

Executive Producer :: Dustin Callif

Executive Producer :: Oliver Fuselier

Director :: Shawn Michienzi

Production Company :: SaF Productions

Executive Producer :: David Safian

Post Production Company :: Volt Studios

Creative Editor :: Erik Carlson

Color and Visual Effects :: Randy Gackstetter

Online Editor :: Chris Chiabotti

Need a credit fix? Contact the Creativity Editors

Project Type

Poster