Ikea : Klippbok

Does this Besta look weird next to that Hemnes?

Published On
Nov 26, 2012

Editor's Pick

In case you're wondering if Hemnes looks good alongside Ektorp, or, if it fares better next to Tylosand, you might want to check out Klippbok. Ikea Australia teamed with The Monkeys to launch the new app, which means "scrapbook" in Swedish, joining the ranks of other online scrapbooking services like Polyvore. Klippbok allows you to play around with the furniture retailer's various products to see which work together best for you, and in your own home. It's available for both iOS and desktop, allowing you to bring the store's various products together to imagine a bedroom, patio or kitchen makeover. You can also seek the advice of friends by sharing your creations through Facebook or an online gallery.

Credits

Date
Nov 26, 2012
Brand:
Ikea
Client:
Ikea
Agency:
The Monkeys
Marketing Manager:
Rebecca Darley
Advertising Manager:
Rowena Kanna
Marketing Web Specialist:
Kirsten Weinand
Marketing Web Specialist:
Matt Sammarco
Executive Creative Director:
Justin Drape
Creative Director:
Noah Regan
Digital Creative Director:
Jay Gelardi
Head of Art:
Kristian Saliba
Copywriter:
Karen Ferry
Group Content Director:
Clare Jones
Senior Content Director:
Kate Blackadder
Digital Director:
Ben Cooper
Content Manager:
Priyanka Patel
Senior Digital Producer:
Debbie Sit
Technical Director:
Kynan Hughes
Lead Technical Developer:
Adam Robertson
Senior Digital Designer:
Tim Grout
Production Company:
Nomad
Managing Director:
David McGowan
Senior Digital Producer:
Kerstin Keimling
Head of Technical Development:
Jim Wild
Developer:
Lucy Minshall

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Project Type