Messi & Bryant Star In Battle Of The Selfies For Turkish Airlines
Sport Stars Face Off In Exotic Locations Served By The Carrier in CP+B's First Work
Editor's Pick
Lionel Messi and Kobe Bryant first faced off for Turkish Airlines last Christmas in a cute viral ad that saw the superstars compete to sign a little boy's autograph. This year, they're competing in the true spirit of 2013 -- with "selfies". The sports stars snap themselves in several exotic locations, such as the Red Square in Moscow; The Great Wall of China; the Maldives; Bangkok; and Mount Kilimanjaro -- all of which are destinations Turkish Airlines flies to -- before Messi finally gets photobombed by Bryant in Istanbul.
It's not only the stars who've gone global - whereas last year's ad was by local agency Alametifarika, the new work is by Crispin Porter & Bogusky The spot breaks on TV in the U.S on December 9th, as well as in over 20 countries and in more than 15 languages.
Credits
- Date
- Dec 04, 2013
- Agency :
- Crispin Porter Bogusky
- Brand :
- Turkish Airlines
- Client :
- Turkish Airlines
- Worldwide Chief Creative Officer :
- Rob Reilly
- Executive Creative Director :
- Sue Anderson
- Creative Director :
- Hoj Jomehri
- Associate Creative Director :
- Andy Grant
- Senior Copywriter :
- Ryan Montanti
- Vice President, Executive Integrated Producer :
- Sloan Schroeder
- Executive Art Producer :
- Rebecca O'Neill
- Production Company :
- HSI
- Director :
- Joseph Kahn
- Head of Production :
- Doran Kauper
- Executive Producer :
- Kim Dellara
- Producer :
- Richard Weager
- Photographer :
- Michael Muller
- Editorial :
- Hank Corwin of Lost Planet
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