7-Eleven : The Kwik-E-Mart Project

It's the afternoon of July 2 and Matt Rand, an ACD at Tracy Locke/Dallas, is in Burbank, Calif., helping out the staff at a 7-Eleven. "The lines are around the block," he says excitedly. "They've sold out of some things three

Published On
Jul 02, 2007

Editor's Pick

It's the afternoon of July 2 and Matt Rand, an ACD at Tracy Locke/Dallas, is in Burbank, Calif., helping out the staff at a 7-Eleven. "The lines are around the block," he says excitedly. "They've sold out of some things three and four times over already, and they're doing business that's 300 to 400% above normal. We're just trying to help the owner." The store is one of 11 7-Elevens in the U.S. that were turned, on July 1, into their Simpsons TV equivalent, the Kwik-E-Mart, in an elaborate and unusually ambitious cross-promotion with 20th Century Fox to hype the July 27 opening of The Simpsons Movie. And it seems that 7-Eleven, which has been metaphorically dumped on for ages by its fictional Kwik-E-Mart counterpart, may have, Forrest Gump-like, made lemonade with lemons, easily boosting its cool factor 300 to 400% above normal at the freshly animated stores.

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Credits

Date
Jul 03, 2007
Executive Creative Director:
Regan Holley
Associate Creative Director:
Matt Rand
Print Producer:
Steve Shoquist
Agency:
Tracy Locke
Brand:
7-Eleven
Group Creative Director:
Kyle Jones

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Project Type