Foot Locker : Kyrie In the Air
Longest. Slam Dunk. Ever.
Published On
Nov 14, 2012
Editor's Pick
How does NBA player Kyrie Irving kill time? BBDO New York gives you unparalleled insight into the Cleveland Cavaliers player's life, with this clever spot for Foot Locker.
Part of the brand's "Foot Locker Approved" campaign, the spot features Mr. Irving taking off for what is sure to be an amazing slam dunk -- until he's stopped, in mid-air, for what ends up being the longest basketball play ever. Jim Jenkins of O Positive directs.
Mr. Irving seems to be one of the marketing worlds' favorite NBA players. Last year's NBA Rookie of the Year did a triple turn as writer, director and actor in a clever short film for Pepsi Max earlier in the year.
Credits
- Date
- Nov 15, 2012
- Brand :
- Foot Locker
- Client :
- Foot Locker
- Agency :
- BBDO-New York
- Chief Creative Officer :
- David Lubars
- Senior Creative Director :
- Chris Beresford-Hill
- Senior Creative Director :
- Dan Lucey
- Executive Producer :
- Anthony Curti
- Associate Creative Director/Writer :
- Alex Taylor
- Associate Creative Director, Art Director :
- Jason Stefanik
- Music Executive Producer :
- Melissa Chester
- Production Company :
- O Positive
- Production Director :
- Jim Jenkins
- Executive Producer :
- Ralph Laucella
- Director, Photography :
- Jeff Cutter
- Editing Company :
- Cutting Room
- Editor :
- Chuck Willis
- Assistant Editor :
- Mike Ramirez
- Executive Producer :
- Melissa Lubin
- Sound Production :
- Cutting Room
- Sound Mixer :
- Walter Bianco
- Sound Design :
- Jun Mizumachi
- Visual Effects :
- Light of Day
- Creative Director/Flame Artist :
- Colin Stackpole
- Lead After Effect/Design :
- Justin Barnes
- Smoke Artist :
- Peter Charles
- Managing Director :
- Amy Taylor
- Producer :
- Nicholas Dziekonski
- Original Music :
- Duotone Audio
Need a credit fix? Contact the Creativity Editors
Project Type
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