JWT New York and Bloomberg launch Labyrinth, a series of mental and physical puzzles for traders to have some fun with -- and get marketed to in the process.

Labyrinth, which is available to all Bloomberg users, is a custom gaming platform for traders to use while they are working. The package also includes Bloomberg Trading Solutions branding throughout the game. For example, 'power-ups,' which let users get to the top of leaderboards, are branded. It is designed to engage those who already use Bloomberg terminals and products and get them to learn more about the trading solutions platform.

Anybody who uses Bloomberg products from a financial institution has access to the game.