Bloomberg : Labyrinth
A game that sells.
Published On
May 01, 2012
Editor's Pick
JWT New York and Bloomberg launch Labyrinth, a series of mental and physical puzzles for traders to have some fun with -- and get marketed to in the process.
Labyrinth, which is available to all Bloomberg users, is a custom gaming platform for traders to use while they are working. The package also includes Bloomberg Trading Solutions branding throughout the game. For example, 'power-ups,' which let users get to the top of leaderboards, are branded. It is designed to engage those who already use Bloomberg terminals and products and get them to learn more about the trading solutions platform.
Anybody who uses Bloomberg products from a financial institution has access to the game.
Credits
- Date
- May 02, 2012
- Brand :
- Bloomberg
- Client :
- Bloomberg
- Agency :
- JWT-New York
- Executive Creative Director/Production :
- James Cooper
- Creative Director :
- Josh Shabtai
- User Experience Strategist :
- Jon Fishel
- Game Designer :
- Stevie Critoph
- Art Director :
- Ben Morejon
- Copywriter :
- Alex Schaeffer
- Concept Design :
- Tim Nolan
- Digital Production Director :
- Suzanne Molinaro
- Executive Producer :
- Jenn Mann
- Producer :
- Vishal Dheiman
- Creative Technology Director :
- Martin Legowiecki
- Technical Director :
- Ricky Bacon
- Technical Lead :
- David Wu
- Developer :
- Manuel Munoz
- Developer :
- Ken Jamieson
- Developer :
- Dave Padovano
- Developer :
- Eric Laquer
- Developer :
- Jay Konopka
- Creative Planner :
- Mariam Dilawari
- Creative Planner :
- Adrian Barrow
- Director, Music Production :
- Paul Greco
- Audio Post Production :
- Greg Tiefenbrun
- Sound Designer :
- Alan Friedman
- Quality Assurance :
- Will Creedle
- Quality Assurance :
- Mishu Hassan
- Quality Assurance :
- Sujay Debsikdar
- Director, Digital Business Ops :
- Dawn Rutkoski
- Analytics Lead :
- Craig Stauber
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Project Type