AT&T : Laser Boy

Kids explain it to us.

Published On

Nov 28, 2012

Editor's Pick

Bigger is better, and AT&T and BBDO Atlanta go the way of "Kids Say the Darndest Things" to prove it to us. The agency launched three spots in its "It's Not Complicated" campaign, which ask why it's so difficult to hit upon a truth so obvious, even kids know it. Yeah, if your kids are precocious, smart-talking and hilarious little comedians hidden inside children's bodies. It's totally expected, and definitely cute. Check out the other two spots in the campaign on the right.

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Credits

Date: Nov 29, 2012

Brand :: AT&T

Client :: AT&T

Agency :: BBDO-Atlanta

Chief Creative Officer :: David Lubars

Senior Creative Director :: Grant Smith

Executive Creative Director :: Heather Gorman

Executive Creative Director :: Jeff Spillane

Art Director :: Roryi Odani

Copywriter :: Jason Miller

Producer :: Angela Narloch

Music Producer :: Melissa Chester

Production Company :: Caviar

Director :: Jorma Taccone

Director, Photography :: Brandon Trost

Editing Company :: Lost Planet

Editor :: Charlie Johnston

Editor :: Paul Snyder

Visual Effects :: Spontaneous

Producer :: Bryce Edwards

Need a credit fix? Contact the Creativity Editors

Project Type

Video