Bigger is better, and AT&T and BBDO Atlanta go the way of "Kids Say the Darndest Things" to prove it to us. The agency launched three spots in its "It's Not Complicated" campaign, which ask why it's so difficult to hit upon a truth so obvious, even kids know it. Yeah, if your kids are precocious, smart-talking and hilarious little comedians hidden inside children's bodies. It's totally expected, and definitely cute. Check out the other two spots in the campaign on the right.