Bungie and Activision Debut 'Destiny' Trailer Directed by Jon Favreau

Giancarlo Esposito, aka Gus from 'Breaking Bad' stars in live action teaser out of 72andSunny.

Published On
May 23, 2013

Editor's Pick

Bungie and Activision have launched “Law of the Jungle,” a live-action trailer for the the much-anticipated game "Destiny," the first ever collaboration between the developer and publisher. Activision tapped 72andSunny to create the film, directed by "Iron Man" helmer Jon Favreau (who worked with the agency on its all-star Super Bowl Samsung Spot) and starring actor Giancarlo Esposito, perhaps best known as bad guy Gus Fring on AMC’s “Breaking Bad.”

"Destiny" is the new title from the creators of the Halo franchise and casts gamers as Guardians of the Earth’s last outpost. Their goal is to scour the solar system for all that was lost during the fall of mankind’s Golden Age. In the trailer, Esposito recounts the tale of one Guardian on his quest to reclaim our Solar System, bringing strength to his pack, but also gaining power from it. The film also announces the game's upcoming gameplay reveal, set for June 10 during the Sony Playstation E3 press conference.

Credits

Date
May 23, 2013
Brand:
Destiny
Client:
Destiny
Agency:
72andSunny
Director:
Jon Favreau
Chief Creative Officer:
Glenn Cole
Executive Creative Director:
Frank Hahn
Production Company:
Pacific Rim Films
Creative Director/ Copywriter:
Tim Wolfe
Creative Director/Designer:
Peter Vattanatham
Designer:
Vincent Barretto
Director, Film Production:
Sam Baerwald

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Project Type