Canadians can roll in legal weed with Cannabis Act rolling papers

Leaf Forward debuts a limited-edition line imprinted with all 152 pages of Bill C-45

Published On
Oct 18, 2018

Editor's Pick

As of this week, recreational weed is now legal Canada. So Leaf Forward, a marijuana business accelerator, is inviting the nation to light up and celebrate with rolling papers imprinted with the words of Bill C-45, the “Cannabis Act” that made legalization a reality. Canada is only the second country in the world after Uruguay to have made recreational weed legal nationwide, as well as the only G7 country to do so.

The limited-edition papers feature all 152 pages of the bill, encased in packaging that also mimics official Canadian government documents. Leaf Forward is distributing the papers to entrepreneurs and influencers in the cannabis community. The idea was developed out of agency Rethink. 

Based in Canada, Leaf Forward hosts meetups and bootcamps in six cities: Toronto, Vancouver, Calgary, Winnipeg Montreal and Melbourne. Startups funded by Leaf participate in twelve-week programs in which they work closely with the Leaf Forward team and industry advisors.

Credits

Date
Oct 18, 2018
Client:
Leaf Forward
Agency:
Rethink
Creative Director:
Joel Holtby
Art Director:
Skye Deluz
Writer:
Kyle Simons
Producer:
Narine Artinian
Photographer:
Peter Andrew Lusztyk
Strategist:
Hannah Newport
Strategist:
Aliz Tennant
Account Services:
Scott Lyons
Account Services:
Sara Lemmermeyer

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