With the Oscars right around the corner, American Airlines pays homage to glamorous transcontinental flights of yesteryear in this new celebrity print campaign starring Grace Kelly, Julianna Margulies, Gregory Peck and Neil Patrick Harris. Created out of McCann New York, "The Legend is Back" couples travel images of Hollywood stars of past and present and features classic photography from Milton Greene and new shots by fashion and celebrity photographer Patrick Demarchelier.
The ads are running this week in Hollywood trade press including Variety and The Hollywood Reporter and will also be featured in lifestyle publications. The ads celebrate American Airline's history in transcontinental service and seek to link the glamour of such flights from years past to the amenities the flyer is bringing to its customers today. An accompanying digital campaign will also pair archival and modern footage to link American's service of the past to that of today.