Snickers : Leon Lett and The True Story Behind His Infamous Thanksgiving Blunder

Don't play hungry.

Published On
Sep 13, 2011

Editor's Pick

What was behind Dallas Cowboys defensive Leon Lett's epic blunder on Thanksgiving in 1993? New documentary-style films from Snickers and BBDO NY may have the answer. The films chronicle Lett's journey to unearth the cause of that one mistake -- and induct him into the "Hall of Redemption."

After watching, users have the option of "forgiving Leon" for playing while hungry by going to an NFL microsite. If he gets forgiven 25,000 times, the brand will send Lett to this year's rematch between the Cowboys and the Dolphins.

Credits

Date
Sep 13, 2011
Brand:
Snickers
Client:
Snickers
Agency:
BBDO-New York
Chief Creative Officer:
David Lubars
Senior Creative Director:
Peter Kain
Senior Creative Director:
Gianfranco Arena
Creative Director:
Larry Corwin
Creative Director:
Ricardo Landim
Producer:
Hyatt Choate
Copywriter:
Alex Taylor
Associate Creative Director:
Alex Taylor
Art Director:
Jason Stefanik
Associate Creative Director:
Jason Stefanik
Designer:
Justin Coombs
Music Producer:
Rani Vaz
Producer:
Tyler Doshier
Production Company:
Furlined
Director:
Ted Pauly
Director, Photography:
Jaron Presant
Edit House:
PS260
Editor:
JJ Lask
Miscellaneous Effects:
Brand Name

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Project Type