Snickers : Leon Lett and The True Story Behind His Infamous Thanksgiving Blunder
Don't play hungry.
Sep 12, 2011
What was behind Dallas Cowboys defensive Leon Lett's epic blunder on Thanksgiving in 1993? New documentary-style films from Snickers and BBDO NY may have the answer. The films chronicle Lett's journey to unearth the cause of that one mistake -- and induct him into the "Hall of Redemption."
After watching, users have the option of "forgiving Leon" for playing while hungry by going to an NFL microsite. If he gets forgiven 25,000 times, the brand will send Lett to this year's rematch between the Cowboys and the Dolphins.