Snickers : Leon Lett and The True Story Behind His Infamous Thanksgiving Blunder
Don't play hungry.
Published On
Sep 12, 2011
Editor's Pick
What was behind Dallas Cowboys defensive Leon Lett's epic blunder on Thanksgiving in 1993? New documentary-style films from Snickers and BBDO NY may have the answer. The films chronicle Lett's journey to unearth the cause of that one mistake -- and induct him into the "Hall of Redemption."
After watching, users have the option of "forgiving Leon" for playing while hungry by going to an NFL microsite. If he gets forgiven 25,000 times, the brand will send Lett to this year's rematch between the Cowboys and the Dolphins.
Credits
- Date
- Sep 13, 2011
- Brand :
- Snickers
- Client :
- Snickers
- Agency :
- BBDO-New York
- Chief Creative Officer :
- David Lubars
- Senior Creative Director :
- Peter Kain
- Senior Creative Director :
- Gianfranco Arena
- Creative Director :
- Larry Corwin
- Creative Director :
- Ricardo Landim
- Producer :
- Hyatt Choate
- Copywriter :
- Alex Taylor
- Associate Creative Director :
- Alex Taylor
- Art Director :
- Jason Stefanik
- Associate Creative Director :
- Jason Stefanik
- Designer :
- Justin Coombs
- Music Producer :
- Rani Vaz
- Producer :
- Tyler Doshier
- Production Company :
- Furlined
- Director :
- Ted Pauly
- Director, Photography :
- Jaron Presant
- Edit House :
- PS260
- Editor :
- JJ Lask
- Miscellaneous Effects :
- Brand Name
Need a credit fix? Contact the Creativity Editors
Project Type
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