Kids are cruel, so even the most innocuous names can become fuel for ridicule. Such is the fate of Louise Asperge (Louise Asparagus) and Samuel Poireau (Samuel Leek), the unfortunately-named protagonists of a set of endearing vignettes from CLM BBDO in Paris, directed by La Pac’s Béatrice Pégard.
In addition to being named after a vegetable known for its dubious effect on the bathroom experience, Louise is taller than anyone else in her class. The bullying continues through college, and she dreams of a less embarrassing moniker. Samuel loves sports but refuses to wear a jersey with his name on it. He escapes his own school only to become a teacher and bear the taunts of year after year of unimaginative children.
But now their names have become assets, thanks to French vegetable soup brand Les Recettes Ferme d'Anchin. Anyone with a vegetable in their name can comment on the videos for a chance to win free soup.
CLM BBDO also sent personalized gift boxes of soup and a bowl to influencers who’d chosen to name themselves after vegetables: @emiliechoufleurlajolie (cauliflower), @pititchampignon (mushroom), @fraiseetbasilic (strawberry and basil).