After a lifetime of persecution, it finally pays to be named after a vegetable

CLM BBDO gives away free soup to the long-suffering

Published On
Dec 06, 2018

Editor's Pick

Kids are cruel, so even the most innocuous names can become fuel for ridicule. Such is the fate of Louise Asperge (Louise Asparagus) and Samuel Poireau (Samuel Leek), the unfortunately-named protagonists of a set of endearing vignettes from CLM BBDO in Paris, directed by La Pac’s Béatrice Pégard.

In addition to being named after a vegetable known for its dubious effect on the bathroom experience, Louise is taller than anyone else in her class. The bullying continues through college, and she dreams of a less embarrassing moniker. Samuel loves sports but refuses to wear a jersey with his name on it. He escapes his own school only to become a teacher and bear the taunts of year after year of unimaginative children.

But now their names have become assets, thanks to French vegetable soup brand Les Recettes Ferme d'Anchin. Anyone with a vegetable in their name can comment on the videos for a chance to win free soup.

CLM BBDO also sent personalized gift boxes of soup and a bowl to influencers who’d chosen to name themselves after vegetables: @emiliechoufleurlajolie (cauliflower), @pititchampignon (mushroom), @fraiseetbasilic (strawberry and basil). 


Dec 06, 2018
President :
Valérie Accary
Commercial Director :
Ani Radonova
Account Director :
Alix Dunoyer De Segonzac
Account Executive :
Manon Debus Pesquet
Creative Director :
Matthieu Elkaim
Creative Director :
Benjamin Dessagne
Creative Director :
Stephane Santana
Copywriter :
Joseph Rozier
Art Director :
Théophile Robaglia
TV Producer :
Morgane Bohn
Post-Production Director :
Martine Ferey
Post-Producer :
Simon Benitah
Social Strategist :
Eleonore Berthier Milot
Social Media Manager :
Pauline Roussel
PR :
Lauren Weber
Influencer & ePR Manager :
Auriane Desplanches
Anna Roudaut
Director :
Beatrice Pegard
Director of Photography :
Léo Schrepel
Line Producer :
Eunice Orsucci
Post Producer :
Laurence Lelong
Post Producer :
Salome Karsenty
Sound :

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