The spot tells of a love story between a college student who sits in the front row in lectures and gazes mooningly at his older female teacher. She appears semi-oblivious, or perhaps bothered, until he dons a pair of stylish glasses, and then presents her with an identical pair--meaning she can see him clearly for the first time. (Clearly, her eyesight was the problem the whole time, and not that pesky ethical dilemma over teachers having dalliances with pupils!) This timeless love story promotes Instrumentarium's offer of two pair of glasses per price of one.
The ad was directed by Pete Riski through the Directors Guild Helsinki, for agency Works.