Droga5's First Clearasil Ad Reminds Teens That Acne, Like Mom's Nagging, Won't Last Forever
New Effort Introduces Tagline 'Let's Be Clear'
Jul 13, 2015
In its first campaign from Droga5, Reckitt Benckiser-owned skincare brand Clearasil reassures teens -- in a humorous way -- that acne won't last forever.
In the first spot, directed by comedy veteran Aaron Stoller of Biscuit Filmworks, a Clearasil Ultra tube "talks" to a frustrated teen and tells him that, just like his pimple won't be there forever more, his mom won't barge in on him forever either. We then see a montage of increasingly hilarious scenarios where Mom interrupts him throughout his life -- while he's watching (presumably) porn online, making out with his girlfriend in a car or taking birthing classes with his wife. All throughout, she's still holding a laundry basket, even when he's an eminent scientist giving a lecture or when he's a senior at a nursing home and she's a cyborg version of her formerly all-human self.
The campaign introduces the tagline "Let's Be Clear," and its message of reassuring teens will be echoed in endorsements from YouTube show Good Mythical Morning and internet personality Grace Helbig.