Estee Lauder's Smashbox Cosmetics brand is inviting fans to star in 'photo shoot' video for its BB
cream via a Facebook app. They answer basic questions about themselves, upload five
photos and the app creates a video in which they 'visit' the Smashbox studios for the shoot,
documenting it from their airport pickup onwards. They can then share their videos with friends.
The Facebook community will vote on the best video, and each week through the end of May a
winner will be selected to receive a year's supply of BB Cream.