Lil Nas X's 'Old Town Road' wins Cannes Entertainment for Music Grand Prix

Calmatic directed spaghetti western sci-fi mashup

Published On
Jun 23, 2021

Editor's Pick

Lil Nas X's music video for "Old Town Road" has won one of two Entertainment for Music Grand Prix at Cannes.

Directed by Calmatic of Prettybird (Ad Age's 2020 Director of the Year) for the hip hop star and Columbia Records for the genre-defying hit song, the spectacular spaghetti western sci-fi mashup saw the artist and Billy Ray Cyrus play cowboy bank robbers alongside a cast that included Chris Rock, Diplo and Vince Staples.

The Entertainment Lions for Music, celebrating creative musical collaborations and original music content, received 407 entries and 18 Lions were awarded: 3 Gold, 5 Silver and 8 Bronze. The jury awarded a second Grand Prix to Mercado Libre's "Feed Parade" campaign via Gut. 

 

Credits

Date
Jun 23, 2021
Client :
Columbia Records
Production Company :
PRETTYBIRD
Director :
Calmatic

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Project Type