From ‘Mourning’ to ‘Morning’: The Lincoln Project debuts Inauguration Day video as President Biden addresses the nation
The conservative PAC celebrates the dawn of the Biden/Harris era
Jan 20, 2021
Conservative PAC The Lincoln Project is out with a new video (below) titled “Morning in America” to celebrate Inauguration Day and the dawn of the Biden/Harris era. As we see scenes both patriotic and perilous—including news footage of the Jan. 6 attack on the U.S. Capitol by a pro-Trump mob—an announcer says, “Today, there is reason for hope. Hope that America’s strength will overcome the obstacles that almost brought us to our knees. It’s morning in America. And under the leadership of Joe Biden, the American people will be stronger, work to be healthier, and make our nation prosperous again.”
“Morning” brings The Lincoln Project full circle. In May of last year, the group released “Mourning in America,” a political ad that attacked President Donald Trump’s leadership surrounding the coronavirus pandemic. It was a play on one of the most famous political ads of the modern era, 1984’s “Morning in America” from Ronald Reagan’s campaign (see “The Ad That Helped Reagan Sell Good Times to an Uncertain Nation,” via The New York Times).