Liquid Death made an ‘Enema of the State’ enema kit with Blink-182’s Travis Barker
The collectible product references the band’s classic 1999 album—and legendary cover

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Blink-182's 1999 album “Enema of the State” is a classic, not least because of the album art—which featured porn star Janine Lindemulder clad in a nurse’s uniform snapping on a rubber glove.
Now, in a randomly amusing callback, Liquid Death is introducing an “Enema of the State Collectible Enema Kit”—featuring Liquid Death water, of course, and endorsed by none other than Blink-182 drummer Travis Barker.
Here’s a video about the ludicrous new product:
The limited-edition kit is available at LiquidDeath.com for $182. It includes a premium enema bulb and a can of Liquid Death, hand-signed by Barker.
Andy Pearson, VP of creative at Liquid Death, told Ad Age that the brand is always looking for celebrity ambassadors who have some sort of natural crossover with water or iced tea. When the agency Humanaut presented this idea, “we were like, ‘This is so dumb we have to do it,’” Pearson said. (Dumb is a high compliment in the marketing department at Liquid Death.)
“But like with all our best work, I think it also taps into a deeper social commentary about influencers hawking products with outrageous claims and how everyone aspires to be rich and famous,” Pearson added. “The truth is, Travis got there by sheer will and talent. His life story is really incredible.”
Barker has been a fan of Liquid Death for a while. He recently reached out over Instagram, saying he was interested in doing something with the brand. “His direction to us was that he wanted to do something that would beat what we did with Tony Hawk. So we started from there,” said Pearson.
Pearson said the campaign follows Liquid Death’s general strategy of making entertainment rather than marketing—but it also goes beyond that.
“Making videos is all well and good, but actually extending it into the real world and creating something that people can touch and feel and own, that’s when it crosses over into something bigger,” he said. “It’s like if an SNL commercial came to life and you could actually get the product. And it’s not just a gag. Just like with our Tony Hawk blood boards, this is a real collectible and a chance to own a little slice of music history.”
Asked whether Liquid Death’s lawyers were extra concerned about this campaign, Pearson reiterated the advice from the commercial: “Just don’t put it in your butthole or your friend’s butthole.”
Credits
- Date
- Apr 25, 2023
- Client :
- Liquid Death
- Agency :
- Humanaut
- Co-Founder/CEO :
- Mike Cessario
- SVP Marketing :
- Dan Murphy
- VP Creative :
- Andy Pearson
- VP Marketing :
- Greg Fass
- VP Design :
- Frank Dresme
- VP Cultwear :
- Misha Brunelli
- Creative Director :
- Will Carsola
- Associate Creative Director :
- Stu Golley
- Senior Brand Manager :
- Tia Sherwood
- Senior Nihilist :
- Brendan Kelly
- Apparel Production & Sourcing Manager :
- Sean Snirk
- Executive Producer :
- Johnny Eastlund
- Senior Producer :
- Tatianna Rodriguez
- Director :
- Richard Downie
- Director of Photography :
- Adam Frisch
- Photographer :
- Lauren Withrow
- Creative Collaboration :
- Humanaut
- Chief Creative Officer :
- David Littlejohn
- Creative Director :
- Bethany Maxfield
- Associate Creative Director :
- Steven Preisman
- Copywriter :
- Emily DeMario
- Designer :
- Travis Hitchcock
- Brand Producer :
- Ben Gortmaker
- Junior Brand Producer :
- Brooke Frazzetto
- Project Producer :
- Zach Plating
- Agency Producer :
- Dani Harrison
Need a credit fix? Contact the Creativity Editors
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