Hi-Tec : Liquid Mountaineering

Except for a TV reporter who clearly missed some early physics classes, most assumed that the much-discussed and much-viewed Liquid Mountaineering viral was a marketing play of some sort. The video depicts a group of sportsmen taking part in what appears to be a new extreme outdoor pursuit - running across the surface of a lake. Hi-Tec, the sports apparel company (whose logo appears in the video) came clean a while back. Here, see who else gets credit for the stunt, which has drawn over four million views on You Tube.

Hi-Tec : Liquid Mountaineering

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