Lippincott : Logo Redesign 2011

The siren, streamlined

Published On
Jan 04, 2011
Logo Redesign 2011

Editor's Pick

To celebrate its upcoming 40th anniversary, Starbucks has redesigned its logo, dropping the Starbucks Coffee type, in a nod to the company's expanding business, and playing up the iconic "siren" that's fronted for the brand since 1971.

Howard Schultz talks about the logo on

See all of Starbucks' past logo designs here.


Jan 05, 2011
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