This Touching Animated Short by an Oscar-Winning Director Just Might Inspire You to Become an Organ Donor

Y&R New York Launches a Campaign for the New York Organ Donor Network

Published On
Sep 30, 2014

Editor's Pick

Ranking 49th out of 50 states, New York is nearly worst-in-class in terms of organ donation. And so the New York Organ Donor Network has tapped Y&R New York and Oscar-winning director Laurent Witz to encourage residents of the Empire State to step up.

A campaign called "Long Live New York" launches today with an animated short by Mr. Witz as its centerpiece. In it, the heart of New York -- the iconic clock at Grand Central Station -- is about to give out and the city seems weakened, almost defeated. But New Yorkers pull together, donating bits of scrap and spare parts to help save the day, and the city's "heart" is given a new lease on life.

The short ends with the tagline "Keep New York Alive" followed by a call to action: "Sign Up As An Organ Donor." (Visit if you're interested in signing up yourself.)


Sep 30, 2014
Brand :
New York Organ Donor Network
Client :
New York Organ Donor Network
Agency :
Young & Rubicam-New York
Chief Creative Officer :
Jim Elliott
Executive Creative Director :
Glen Jacobs
Creative Director :
Josh Schildkraut
Creative Director :
Miranda Dean
Executive Director, Content Production :
Letitia Jacobs
Producer :
Emma Starzacher
Producer :
Sarah Haroldson
Business Manager :
Adele Solomon
Production/Post Production House :
Zeilt Productions
Director/Executive Producer/Director, Photography :
Lauren Witz
Production Assistant :
Joane Degive
Character Design :
Jerome Gillet
Character Design :
Ghayth Chegaar
Composer :
Francois Rousselet
Musician :
Macedonia Radio Symphonic Orchestra

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Project Type