Kobe Bryant soars on the cover of Los Angeles Magazine
Publication worked with Walrus on the design, which drops in time for the late NBA star's memorial at L.A.'s Staples Center
Feb 24, 2020
In time for Kobe Bryant’s memorial at the Staples Center today, Los Angeles Magazine debuted a commemorative issue to honor the late NBA star. Its cover is simple yet striking, featuring the athlete soaring his way to the basket. Set against a black backdrop, with the magazine’s logo fading into the background in muted grey, Bryant shines like a beacon in his gold and purple Lakers jersey adorned with the number 8 (the number he wore in his brasher, breakout years).
Los Angeles worked with New York agency Walrus, which has been working with the magazine on covers and editorial imagery since late last year.
“We wanted to use a lot more negative space than usual on this one given the gravity of the subject,” said Walrus CCO Deacon Webster in a statement. “The idea was to feature a vast negative void cut by a bright pop of yellow and Kobe soaring up into the heavens.”
Webster said that Los Angeles Editor Maer Roshan and the publication’s Creative Director Ada Guerin “rightly felt that the image alone said all that needed to be said.”