Louis Vuitton's holiday ad is a whimsical tale of two mascots

Gary Freedman helms spot featuring the brand's flower motif and a lovelorn teddy bear

Published On
Nov 18, 2022

Editor's Pick

Louis Vuitton has joined the hordes of holiday advertisers with a glossy ad featuring two adorable mascot characters having a whimsical romantic adventure in a winter wonderland.

The film takes the form of a romantic comedy between Vivienne, a 3D version of the the brand's floral motif, and a teddy bear called LV who's adorned with the brand's logo. As they emerge from snowglobes, the bear follows the flower through a winter wonderland, past Louis Vuitton designer bags, jewelry, and perfumes before they are finally reunited. The soundtrack is "Happy Together" and the whole effect is pretty cute (we particularly like the flower on skis.) 

The spot, directed by Gary Freedman via French production company La/Pac, was filmed in Budapest using a mixture of 3D animation (the characters were fully modeled and animated) and live shooting. Another detail from the set: the featured Vuitton trunk set was built using more than 50 LV trunks, some of which were real museum pieces.

Credits

Date
Nov 18, 2022
Client :
Louis Vuitton
Director :
Gary Freedman
DOP :
Linus Sandgren
Production Company :
LA\PAC
Executive Producer :
Jerome Denis
Producer :
Thierry Bettas-Begalin
Prod Coordinator :
Lucas Demerdjibachian
Communication & Event Director :
Stefano Cantino
Head of Creative Services :
Magena Chansarel
Art Buying & Production Manager :
Felipe Bravo
Art Buying & Production Manager :
Martin Foureau
Head of Fashion Office :
Alex Paul
Product Coordinator :
Solene Richard
Product Coordinator :
Lily Eddleston
Agency :
Buffalo Studio
Creative Director :
Adrian Gonzalez-Cohen
Creative Director :
David Gomez-Gonzalez
Represented by :
Parent Global
1st AD :
Benjamin Edwards
1st AD :
Julia Nagy
2nd AD :
Brigitta Benedek
3rd AD :
Fanni Hutlassa
1st AC :
Gyorgy Yuri Horvath
2nd AC :
Daniel Gal
2nd AC :
David Rozge
Production Services :
Laokoon Film
Service Producer :
Gabor Sipos
Line Producer :
Judit Fodor
Unit Production Manager :
Adam Nazer
Production Coordination :
Eva Homor
Production Assistant :
Dominika Racz
Stage Manager :
Kristof Kovacs
PA :
Istvan Horvath
PA :
Bruno Szakallas
Production Designer :
Mark Connell
Art Director :
Magdolna Varga
Green Room Set Decorator :
Mercedesz Nagyvaradi
Props Master :
Pal Vesmas
Set Dresser :
Brigitta Nagy
Construction Manager :
Jozsef Kiss
Construction Standby :
Donat Pekari
DIT :
Marton Kovacs
VTR :
Andras Kollmann
Gaffer :
Attila Doczi
Best Boy :
Gabor Jr Banrevi
Electrician :
Attila Doczi
Rigger :
Gyorgy Posztos
Key Grip :
Janos Kovacs
Dolly Grip :
Felix Marius
Grip :
Janos Kovacs
Crane Head Technician :
Adam Pichler
Crane Head Technician :
Adam Balassy
Crane Operator :
Dominik Laposi
Crane Operator :
Janos Kovacs
Crane Tech :
Marton Asztalos
Stylist :
Charlotte Collet
Stylist Assistant :
Salome Rouquet
Stylist Assistant :
Emilie Carlach
Makeup :
Celine Martin
Hair :
Christian Eberhard
Hair Assistant :
Alexandra Adams
MUA Assistant :
Julie Hoyez
Manicure :
Laszlo Korom
Post-production house :
The Mill
Head of Post-Production :
Laurence Lelong
Head of Post-Production :
Caroline Deloffre
Head of Post-Production :
Vanessa Koscianski
Editor :
Adam Spivey
Additional Editing :
Flora Jaquot
Additional Editing :
Rachel Fourgous
Additional Editing :
Antoine Zimer
Colorist :
Jean Clement Sorret
Colorist :
Mathieu Toulet
On Set Supervisor :
Alain Boutillier
On Set Supervisor :
David Roubah
Concept :
Nathan Lucas
VFX Supervisor :
Alain Boutillier
CG Supervisor :
Vincent Coni
Previz 3D :
Richard Maillot
Previz 3D :
Benjamin Gachot
Previz 3D :
Stephen Martingoulet
Previz 3D :
Geoffroy Barbet Massin
Previz 3D :
Eric Moisson
Previz 3D :
Joellia Rose
Previz 3D :
Herve Anceau
Modeling :
Medhi Rami
Modeling :
Tytouan Botte
Rigging :
Marine Sisnaki
Rigging :
Emilie Picard
Animation :
Geoffroy Barbet Massin
Animation :
Eric Moisson
Animation :
Herve Anceau
Animation :
Julien Ebel
Grooming :
Orianne Brouillet
FX :
David Roubah
FX :
Laszlo Tachsel
Matte Painting :
Alain Descamps
Lighting :
Karim Lachaize
Lighting :
Richard Maillot
Lighting :
Luc Martias
Lighting :
Tytouan Botte
Compositing :
Luc Martias
Compositing :
Guillaume Hupe
Compositing :
Arthur Sayanoff
Compositing :
Randy Gudin
Compositing :
Mathias Bardey
Compositing :
Richard Rampaly
Compositing :
Marouan El Bekri
Compositing :
Sebastien Podsialo
Compositing :
Jeremy Gravinais
Flame :
Aurélien Teurlai
Flame :
Damien Canameras
Flame :
Valentin Gingembre
After Effects :
Julien Maurin
After Effects :
Michael Moercant
After Effects :
Joao Defigueiredo
After Effects :
Caroline Mistral
After Effects :
Tanguy Puech
After Effects :
Jeremy Chicheprtiche
After Effects :
Julien Pinot
Production Coordinator :
Mathilde Cohen-Selmon
Production Coordinator :
Ewan Rosenstrauch
Roto/Clean :
The Mill
Tracking :
Neels Paris
VFX Producer :
Gregory Tournier
Executive Producer :
Fabrice Damolini

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