Louis Vuitton's holiday ad is a whimsical tale of two mascots
Gary Freedman helms spot featuring the brand's flower motif and a lovelorn teddy bear
Editor's Pick
Louis Vuitton has joined the hordes of holiday advertisers with a glossy ad featuring two adorable mascot characters having a whimsical romantic adventure in a winter wonderland.
The film takes the form of a romantic comedy between Vivienne, a 3D version of the the brand's floral motif, and a teddy bear called LV who's adorned with the brand's logo. As they emerge from snowglobes, the bear follows the flower through a winter wonderland, past Louis Vuitton designer bags, jewelry, and perfumes before they are finally reunited. The soundtrack is "Happy Together" and the whole effect is pretty cute (we particularly like the flower on skis.)
The spot, directed by Gary Freedman via French production company La/Pac, was filmed in Budapest using a mixture of 3D animation (the characters were fully modeled and animated) and live shooting. Another detail from the set: the featured Vuitton trunk set was built using more than 50 LV trunks, some of which were real museum pieces.
Credits
- Date
- Nov 18, 2022
- Client :
- Louis Vuitton
- Director :
- Gary Freedman
- DOP :
- Linus Sandgren
- Production Company :
- LA\PAC
- Executive Producer :
- Jerome Denis
- Producer :
- Thierry Bettas-Begalin
- Prod Coordinator :
- Lucas Demerdjibachian
- Communication & Event Director :
- Stefano Cantino
- Head of Creative Services :
- Magena Chansarel
- Art Buying & Production Manager :
- Felipe Bravo
- Art Buying & Production Manager :
- Martin Foureau
- Head of Fashion Office :
- Alex Paul
- Product Coordinator :
- Solene Richard
- Product Coordinator :
- Lily Eddleston
- Agency :
- Buffalo Studio
- Creative Director :
- Adrian Gonzalez-Cohen
- Creative Director :
- David Gomez-Gonzalez
- Represented by :
- Parent Global
- 1st AD :
- Benjamin Edwards
- 1st AD :
- Julia Nagy
- 2nd AD :
- Brigitta Benedek
- 3rd AD :
- Fanni Hutlassa
- 1st AC :
- Gyorgy Yuri Horvath
- 2nd AC :
- Daniel Gal
- 2nd AC :
- David Rozge
- Production Services :
- Laokoon Film
- Service Producer :
- Gabor Sipos
- Line Producer :
- Judit Fodor
- Unit Production Manager :
- Adam Nazer
- Production Coordination :
- Eva Homor
- Production Assistant :
- Dominika Racz
- Stage Manager :
- Kristof Kovacs
- PA :
- Istvan Horvath
- PA :
- Bruno Szakallas
- Production Designer :
- Mark Connell
- Art Director :
- Magdolna Varga
- Green Room Set Decorator :
- Mercedesz Nagyvaradi
- Props Master :
- Pal Vesmas
- Set Dresser :
- Brigitta Nagy
- Construction Manager :
- Jozsef Kiss
- Construction Standby :
- Donat Pekari
- DIT :
- Marton Kovacs
- VTR :
- Andras Kollmann
- Gaffer :
- Attila Doczi
- Best Boy :
- Gabor Jr Banrevi
- Electrician :
- Attila Doczi
- Rigger :
- Gyorgy Posztos
- Key Grip :
- Janos Kovacs
- Dolly Grip :
- Felix Marius
- Grip :
- Janos Kovacs
- Crane Head Technician :
- Adam Pichler
- Crane Head Technician :
- Adam Balassy
- Crane Operator :
- Dominik Laposi
- Crane Operator :
- Janos Kovacs
- Crane Tech :
- Marton Asztalos
- Stylist :
- Charlotte Collet
- Stylist Assistant :
- Salome Rouquet
- Stylist Assistant :
- Emilie Carlach
- Makeup :
- Celine Martin
- Hair :
- Christian Eberhard
- Hair Assistant :
- Alexandra Adams
- MUA Assistant :
- Julie Hoyez
- Manicure :
- Laszlo Korom
- Post-production house :
- The Mill
- Head of Post-Production :
- Laurence Lelong
- Head of Post-Production :
- Caroline Deloffre
- Head of Post-Production :
- Vanessa Koscianski
- Editor :
- Adam Spivey
- Additional Editing :
- Flora Jaquot
- Additional Editing :
- Rachel Fourgous
- Additional Editing :
- Antoine Zimer
- Colorist :
- Jean Clement Sorret
- Colorist :
- Mathieu Toulet
- On Set Supervisor :
- Alain Boutillier
- On Set Supervisor :
- David Roubah
- Concept :
- Nathan Lucas
- VFX Supervisor :
- Alain Boutillier
- CG Supervisor :
- Vincent Coni
- Previz 3D :
- Richard Maillot
- Previz 3D :
- Benjamin Gachot
- Previz 3D :
- Stephen Martingoulet
- Previz 3D :
- Geoffroy Barbet Massin
- Previz 3D :
- Eric Moisson
- Previz 3D :
- Joellia Rose
- Previz 3D :
- Herve Anceau
- Modeling :
- Medhi Rami
- Modeling :
- Tytouan Botte
- Rigging :
- Marine Sisnaki
- Rigging :
- Emilie Picard
- Animation :
- Geoffroy Barbet Massin
- Animation :
- Eric Moisson
- Animation :
- Herve Anceau
- Animation :
- Julien Ebel
- Grooming :
- Orianne Brouillet
- FX :
- David Roubah
- FX :
- Laszlo Tachsel
- Matte Painting :
- Alain Descamps
- Lighting :
- Karim Lachaize
- Lighting :
- Richard Maillot
- Lighting :
- Luc Martias
- Lighting :
- Tytouan Botte
- Compositing :
- Luc Martias
- Compositing :
- Guillaume Hupe
- Compositing :
- Arthur Sayanoff
- Compositing :
- Randy Gudin
- Compositing :
- Mathias Bardey
- Compositing :
- Richard Rampaly
- Compositing :
- Marouan El Bekri
- Compositing :
- Sebastien Podsialo
- Compositing :
- Jeremy Gravinais
- Flame :
- Aurélien Teurlai
- Flame :
- Damien Canameras
- Flame :
- Valentin Gingembre
- After Effects :
- Julien Maurin
- After Effects :
- Michael Moercant
- After Effects :
- Joao Defigueiredo
- After Effects :
- Caroline Mistral
- After Effects :
- Tanguy Puech
- After Effects :
- Jeremy Chicheprtiche
- After Effects :
- Julien Pinot
- Production Coordinator :
- Mathilde Cohen-Selmon
- Production Coordinator :
- Ewan Rosenstrauch
- Roto/Clean :
- The Mill
- Tracking :
- Neels Paris
- VFX Producer :
- Gregory Tournier
- Executive Producer :
- Fabrice Damolini
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