Families of Gay, Transgender and Adopted Children Celebrate Acceptance on 'Love Day' in Ad From Honey Maid
Ad From Droga5 Honors a Different Kind of Love Ahead of Valentine's Day
Description
Honey Maid and Droga5 captured the spotlight when they redefined the idea of "wholesome" family life to encompass not just "traditional" clans, but also those comprising gay couples, interracial spouses and their kids and more.
Today, to celebrate Valentine's Day, the brand and the agency celebrate love -- not the romantic kind, but the kind reflected when someone accepts you for who you are, or even, when you accept yourself.
Continuing the "This Is Wholesome" campaign, Honey Maid has debuted a video honoring "Love Day." It starts by saying, "Let's think of love differently" and then goes on to compile heartwarming scenes of acceptance from real-world families. In one clip, a gay boy cries as he comes out to his mother and receives a tremendous, warm hug, a Korean adoptee thanks and reaches out to his birth parents, a transgender young man shows his gratitude toward his mom for loving him all the same and two boys, one black and one white, talk about how they're real brothers, despite being adopted.
The ad then goes on to encourage viewers to tag those they love in the comments of the Youtube video with a heart symbol: <3.
As celebrated in the film, the idea of "Love Day" is sweet, but we also can't help but be reminded of this classic moment from "The Simpsons."
Credits
- Date
- Feb 11, 2016
- Brand :
- Honey Maid
- Client :
- Honey Maid
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director/Production :
- Kevin Brady
- Creative Director :
- Devon Hong
- Creative Director :
- Tara Lawall
- Copywriter :
- German Rivera Hudders
- Art Director :
- J.J. Kraft
- Junior Art Director :
- Andrew Chin
- Junior Copywriter :
- Sam Bauer
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Head of Interactive Production :
- Niklas Lindstrom
- Associate Producer :
- Kylie Loeffler
- Editor :
- Estan Esparza
- Studio Coordinator :
- CJ Trahan
- Global Chief Strategy Officer :
- Jonny Bauer
- Director, Strategy :
- Katie Coane
- Senior Strategist :
- Milla McPhee
- Senior Communications Strategist :
- Taylor Hines
- Social Communications Strategist :
- Whitney Brodribb
- Group Account Director :
- Kelsey Robertson
- Account Director :
- Caitlin Chandler
- Account Manager :
- Jasmine McDavid
- Associate Account Manager :
- Amy Rosenberg
- Project Manager :
- Monique Lavie
- Integrated Production Business Manager :
- Bryan Cosgrove
- Equity Brand Manager :
- Bryan Cosgrove
- Senior Associate Manager, Media and Content Development :
- Emmett Schaller
- Production Partner :
- Rightster
- Production Partner :
- Public Record
- Music :
- Extreme Music
- Track Title :
- Take My Hand
- Sound Director :
- Sonic Union
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