Families of Gay, Transgender and Adopted Children Celebrate Acceptance on 'Love Day' in Ad From Honey Maid

Ad From Droga5 Honors a Different Kind of Love Ahead of Valentine's Day

Published On
Feb 11, 2016

Description

Honey Maid and Droga5 captured the spotlight when they redefined the idea of "wholesome" family life to encompass not just "traditional" clans, but also those comprising gay couples, interracial spouses and their kids and more.

Today, to celebrate Valentine's Day, the brand and the agency celebrate love -- not the romantic kind, but the kind reflected when someone accepts you for who you are, or even, when you accept yourself.

Continuing the "This Is Wholesome" campaign, Honey Maid has debuted a video honoring "Love Day." It starts by saying, "Let's think of love differently" and then goes on to compile heartwarming scenes of acceptance from real-world families. In one clip, a gay boy cries as he comes out to his mother and receives a tremendous, warm hug, a Korean adoptee thanks and reaches out to his birth parents, a transgender young man shows his gratitude toward his mom for loving him all the same and two boys, one black and one white, talk about how they're real brothers, despite being adopted.

The ad then goes on to encourage viewers to tag those they love in the comments of the Youtube video with a heart symbol: <3.

As celebrated in the film, the idea of "Love Day" is sweet, but we also can't help but be reminded of this classic moment from "The Simpsons."

Credits

Date
Feb 11, 2016
Brand:
Honey Maid
Client:
Honey Maid
Agency:
Droga5-New York
Chairperson:
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Director/Production:
Kevin Brady
Creative Director:
Devon Hong
Creative Director:
Tara Lawall
Copywriter:
German Rivera Hudders
Art Director:
J.J. Kraft
Junior Art Director:
Andrew Chin
Junior Copywriter:
Sam Bauer
Chief Creative Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Head of Interactive Production:
Niklas Lindstrom
Associate Producer:
Kylie Loeffler
Editor:
Estan Esparza
Studio Coordinator:
CJ Trahan
Global Chief Strategy Officer:
Jonny Bauer
Director, Strategy:
Katie Coane
Senior Strategist:
Milla McPhee
Senior Communications Strategist:
Taylor Hines
Social Communications Strategist:
Whitney Brodribb
Group Account Director:
Kelsey Robertson
Account Director:
Caitlin Chandler
Account Manager:
Jasmine McDavid
Associate Account Manager:
Amy Rosenberg
Project Manager:
Monique Lavie
Integrated Production Business Manager:
Bryan Cosgrove
Equity Brand Manager:
Bryan Cosgrove
Senior Associate Manager, Media and Content Development:
Emmett Schaller
Production Partner:
Rightster
Production Partner:
Public Record
Music:
Extreme Music
Track Title:
Take My Hand
Sound Director:
Sonic Union

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Project Type