Love moves

Brooks and Curiosity step up their commitments to the LBGTQ+ community.

Published On
Nov 13, 2022
20221111 WI Curiosity Brook Running lead in



Who doesn’t love love? It has us at hello. It makes us run to airports to catch planes before the love of our life is lost forever. It completes us. Love makes the world better. This Valentine’s Day we wanted to celebrate love in all shapes and colors, and down every path. That’s why, as part of Brooks’ ongoing, 365 days a year commitment to the LGBTQ+ community, we celebrated the launch of the Loves Moves collection by asking artists and creators in the community to share their own personal stories of how love moves them.


Convince runners that Brooks supports all who love and all who run.


Although running has a low barrier to entry, the sport has a lot of work to do before it's considered inclusive for people of all shapes, colors, and expressions. To help more runners see themselves in the run, we wanted to highlight real LGBTQ+ stories of how love manifests itself in unexpected, unique ways along every path. In other words, “the world runs on love.”


To bring this idea to life, we partnered with five LGBTQ+ and ally creators. All we asked? Show us how love moves you. The results were astounding – and quite honestly – brought tears to our eyes. Our final assets included fresh designs, Reels, mini-documentaries, and even personal stories of triumph.









BKS_Social_Love Moves_01_reel thumb_noah camp - Christian JaekleBKS_Social_Love Moves_01_story_intro_steph grant - Christian JaekleBKS_Social_Love Moves_02_story_shanee benjamin_wallpaper - Christian JaekleBKS_Social_Love Moves_02_story_intro_erin and caroline - Christian JaekleBKS_Social_Love Moves_03_story_intro_mikah meyer - Christian Jaekle


Nov 13, 2022
Agency :
Client :
Brooks Running
Director Activation :
Katie Price Ross
VP Account Management :
Peyton Sutton
Content Strategist :
Jenna Mason
Senior Project Manager :
Associate Project Manager :
Dani Turner
Creative Director :
Pam Fraser
Creative Director :
Katie Gerdes
Senior Art Director :
Syd Rein
Senior Designer :
Andy Millard
Strategy Director :
Anna Wilhelm
Copywriter :
Jared Flood
VP Operations :
Erin Morris

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