These women's health home remedies might be more painful than the disease

Don't just suffer through it, says a new campaign from Love Wellness

Published On
Feb 13, 2020

Editor's Pick

Historically, many doctors underestimated or brushed aside women’s health complaints as hypochondriasis or exaggeration. That left many women to fend for themselves when it came to their sexual and reproductive health, pain or chronic conditions, a disparity that persists to this day.

A new campaign for women’s health brand Love Wellness showcases the lengths women must go to when trying to administer “self care,” from ice packs on private parts to painfully explicit Google searches. Through it all, sufferers push through the pain.

Starring real customers of the brand, the spot intercuts alternative medicine like cupping with home remedies like honey masks, cling wrap shapewear—and much more drastic concoctions.

Fortunately, there’s another option—the monochromatic bottles of Love Wellness, with color-coded treatments for conditions like urinary tract infections and bloating as well as health maintenance formulations for sleep, mood, and metabolism. The spot from Mekanism and Epic Signal is directed by Renee Mao via Sister Studios.

Credits

Date
Feb 13, 2020
Client:
Love Wellness
Agency:
Mekanism
Founder and CEO:
Lauren Bosworth
Partner and COO/CMO:
Matthew Murray
Vice President of Marketing:
Aaly Hirany
Director of Product:
Anna Kavanagh
Director of Community:
Kacey Langston
VP of Customer Experience:
Amanda Kwasniewicz
Communications Specialist:
Madeline McNamara
Creative Director:
Kara Coyle
Associate Creative Director:
Tim Noble
Sr. Art Director:
Katie Bourgeois
Art Director:
Emily Swenson
Managing Director:
Tor Edwards
Brand Director:
Allison Amato
Brand Manager:
Alyssa Kaplan
Senior Project Manager:
Christine Morelli
Chief Strategy Officer East:
Ambika Pai
Associate Strategy Director:
Dayna Uyeda
Social Media Agency:
Epic Signal
Chief Social Officer:
Brendan Gahan
Social Strategy Coordinator:
Nick Ambolino
Production Company:
Sister Studios
Director:
Renee Mao
Executive Producer:
Sarah DiLeo
Sr. Producer:
Blake Jones
Line Producer:
Alun Lee
Director of Photography:
Autumn Eakin
Production Designer:
Tim Ferro
1st AD:
Germain Gulick
1st AC:
Daniel Lam
Gaffer:
Olivia Kimmel
Production Coordinator:
Chase Elliot
Key Grip:
Chad Dougherty
Makeup:
Tayler Winer
Stylist:
Liz Cresci
Editorial:
Greenpoint Pictures
Editor:
Joe Walker
Sr. Post Producer:
Victoria Vallas
Color:
The Mill
Colorist:
Nick Metcalf
Mix:
Soundtrack
Audio Engineer:
Hunter Berk

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