These women's health home remedies might be more painful than the disease
Don't just suffer through it, says a new campaign from Love Wellness
Editor's Pick
Historically, many doctors underestimated or brushed aside women’s health complaints as hypochondriasis or exaggeration. That left many women to fend for themselves when it came to their sexual and reproductive health, pain or chronic conditions, a disparity that persists to this day.
A new campaign for women’s health brand Love Wellness showcases the lengths women must go to when trying to administer “self care,” from ice packs on private parts to painfully explicit Google searches. Through it all, sufferers push through the pain.
Starring real customers of the brand, the spot intercuts alternative medicine like cupping with home remedies like honey masks, cling wrap shapewear—and much more drastic concoctions.
Fortunately, there’s another option—the monochromatic bottles of Love Wellness, with color-coded treatments for conditions like urinary tract infections and bloating as well as health maintenance formulations for sleep, mood, and metabolism. The spot from Mekanism and Epic Signal is directed by Renee Mao via Sister Studios.
Credits
- Date
- Feb 13, 2020
- Client:
- Love Wellness
- Agency:
- Mekanism
- Founder and CEO:
- Lauren Bosworth
- Partner and COO/CMO:
- Matthew Murray
- Vice President of Marketing:
- Aaly Hirany
- Director of Product:
- Anna Kavanagh
- Director of Community:
- Kacey Langston
- VP of Customer Experience:
- Amanda Kwasniewicz
- Communications Specialist:
- Madeline McNamara
- Creative Director:
- Kara Coyle
- Associate Creative Director:
- Tim Noble
- Sr. Art Director:
- Katie Bourgeois
- Art Director:
- Emily Swenson
- Managing Director:
- Tor Edwards
- Brand Director:
- Allison Amato
- Brand Manager:
- Alyssa Kaplan
- Senior Project Manager:
- Christine Morelli
- Chief Strategy Officer East:
- Ambika Pai
- Associate Strategy Director:
- Dayna Uyeda
- Social Media Agency:
- Epic Signal
- Chief Social Officer:
- Brendan Gahan
- Social Strategy Coordinator:
- Nick Ambolino
- Production Company:
- Sister Studios
- Director:
- Renee Mao
- Executive Producer:
- Sarah DiLeo
- Sr. Producer:
- Blake Jones
- Line Producer:
- Alun Lee
- Director of Photography:
- Autumn Eakin
- Production Designer:
- Tim Ferro
- 1st AD:
- Germain Gulick
- 1st AC:
- Daniel Lam
- Gaffer:
- Olivia Kimmel
- Production Coordinator:
- Chase Elliot
- Key Grip:
- Chad Dougherty
- Makeup:
- Tayler Winer
- Stylist:
- Liz Cresci
- Editorial:
- Greenpoint Pictures
- Editor:
- Joe Walker
- Sr. Post Producer:
- Victoria Vallas
- Color:
- The Mill
- Colorist:
- Nick Metcalf
- Mix:
- Soundtrack
- Audio Engineer:
- Hunter Berk
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