French Lottery Hands Out Gloves That Force You to Cross Your Fingers for Luck
BETC Paris Promos Super Lotto With Fun Giveaway
Feb 26, 2014
BETC Paris and the French National Lottery make giveaways both fun and functional with "Lucky Gloves." The campaign handed out 10,000 gloves to cold passersby in Paris -- but the gloves had the index and middle finger stitched together so people had to cross their fingers while wearing them. For luck, of course.