Kraft : Mac & Jinx

A new reason to tweet about mac & cheese....

Published On
Mar 07, 2011
Mac & Jinx

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Every day on Twitter, hundreds of people tweet about mac & cheese. So Kraft Macaroni & Cheese invented a new game - Mac & Jinx - based on the traditional kids' game of jinxing.

When two people tweet about mac & cheese, both of them are sent a message calling their Mac & Jinx and providing a link. The first one to call 'Jinx' by clicking the link and giving their address wins a package containing free Mac & Cheese - and an official Mac & Jinx T-shirt.

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Credits

Date
Mar 08, 2011
Brand :
Kraft
Client :
Kraft
Agency :
Crispin Porter Bogusky
Worldwide Chief Creative Officer :
Rob Reilly
Chief Creative Officer :
Jeff Benjamin
Vice President, Group Creative Director :
Bill Wright
Vice President, Group Creative Director :
James Dawson-Hollis
Interactive Group Creative Director :
Matt O'Rourke
Associate Creative Director :
Cliff Leicht
Associate Creative Director :
Wendy Leicht
Copywriter :
Moon Yang
Art Director :
Courtney Bowditch
Associate Design Director :
Pelun Chen
Designer :
Doug Menezes
Vice President, Director, Interactive Production :
Ivan Perez-Armendariz
Executive Integrated Producer :
Ryan Moreno
Integrated Producer :
Chance Woodward
Development Partner :
Promotions.com
Vice President, Executive Experience Director :
Matt Walsh
Senior Experience Designer :
Hanna Rosenblom
Experience Designer :
Nam Nguyen
Creative Technology Director :
Dan Fox
Content Management Supervisor :
Tamsin Mariner
Content Supervisor :
Spencer Holmes
Content Manager :
Jessica Francis
Assistant Content Manager :
Carrie White
Business Affairs :
Tania Mecias
Traffic Manager :
Chrissy Wamsher
Traffic Manager :
Jackie Boeheim
Group Coordinating Producer :
Jake Johnson

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Project Type
Social Media

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