Kraft : Mac & Jinx

A new reason to tweet about mac & cheese....

Published On
Mar 08, 2011

Editor's Pick

Every day on Twitter, hundreds of people tweet about mac & cheese. So Kraft Macaroni & Cheese invented a new game - Mac & Jinx - based on the traditional kids' game of jinxing.

When two people tweet about mac & cheese, both of them are sent a message calling their Mac & Jinx and providing a link. The first one to call 'Jinx' by clicking the link and giving their address wins a package containing free Mac & Cheese - and an official Mac & Jinx T-shirt.

Credits

Date
Mar 08, 2011
Brand:
Kraft
Client:
Kraft
Agency:
Crispin Porter & Bogusky
Worldwide Chief Creative Officer:
Rob Reilly
Chief Creative Officer:
Jeff Benjamin
Vice President, Group Creative Director:
Bill Wright
Vice President, Group Creative Director:
James Dawson-Hollis
Interactive Group Creative Director:
Matt O'Rourke
Associate Creative Director:
Cliff Leicht
Associate Creative Director:
Wendy Leicht
Copywriter:
Moon Yang
Art Director:
Courtney Bowditch
Associate Design Director:
Pelun Chen
Designer:
Doug Menezes
Vice President, Director, Interactive Production:
Ivan Perez-Armendariz
Executive Integrated Producer:
Ryan Moreno
Integrated Producer:
Chance Woodward
Development Partner:
Promotions.com
Vice President, Executive Experience Director:
Matt Walsh
Senior Experience Designer:
Hanna Rosenblom
Experience Designer:
Nam Nguyen
Creative Technology Director:
Dan Fox
Content Management Supervisor:
Tamsin Mariner
Content Supervisor:
Spencer Holmes
Content Manager:
Jessica Francis
Assistant Content Manager:
Carrie White
Business Affairs:
Tania Mecias
Traffic Manager:
Chrissy Wamsher
Traffic Manager:
Jackie Boeheim
Group Coordinating Producer:
Jake Johnson

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Project Type