A Marketer's Guide to Machine Learning Fairness

Machine Learning Fairness

Published On
Dec 10, 2020


As artificial intelligence becomes increasingly common in marketing, machine learning fairness is even more crucial. But how do you show something so important, yet so complex? We rendered portraits with code to represent just how algorithms can distort reality when there’s bias in your marketing data. The Think with Google experience is told through the lens of real people who have experienced real data bias, and the steps they can take to improve what’s fair.