Madden Traces Arian Foster and Marshawn Lynch's Rivalry to their Dear Old Dads

Fighting Fathers Nurture Elite Runningbacks in Heat's New EA Spot

Published On
Aug 22, 2013

Editor's Pick

The rivalry between elite NFL running backs Arian Foster of the Houston Texans and Marshawn Lynch of the Seattle Seahawks has been long in the making. In fact, according to this spot from Heat and directed by Hungry man's Wayne McClammy, you can trace its roots way back to the '80s, on the couch, in front of the TV, where their fathers had duked it on the Madden videogame. The dads stepped up the competition via their progeny, whom they each groomed to become a monster on the field, via some very unconventional training.


Aug 22, 2013
EA Sports
EA Sports
Heat-San Francisco
Creative Director:
Warren Cockrel
Creative Director:
Anna Rowland
Senior Art Director:
Mark Potoka
Senior Copywriter:
Ben Salsky
Content Producer:
Vera Kacurova
Senior Strategist:
Daniel Teng
Production Company:
Hungry Man
Wayne McClammy
Executive Producer:
Mino Jarjoura
Executive Producer:
Dan Duffy
Line Producer:
Rachel Curl
Editorial Company:
Arcade Edit
Christjan Jordan
Executive Producer:
Damian Stevens
Visual Effects:
The Mill - LA
Visual Effects Supervisor:
John Leonti
Music Company:
Beacon Street Studios
Andrew Feltenstein

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Project Type