Virgin Atlantic : A Magazine for Plane Folk

Leave it to Virgin Atlantic and Crispin Porter + Bogusky to come up with the perfect trendy name for what might be called a pre-flight mag: Jetrosexual. It's not an in-flight mag, but rather "a small-format lifestyle book offe

Published On
Sep 30, 2004

Editor's Pick

Leave it to Virgin Atlantic and Crispin Porter + Bogusky to come up with the perfect trendy name for what might be called a pre-flight mag: Jetrosexual. It's not an in-flight mag, but rather "a small-format lifestyle book offered on a complimentary basis at airports throughout the country," explains Crispin CD Andrew Keller. It has a $7.99 price on it, however. "Future issues are in development," notes Keller. "Think of it as a free coffee table book that gives a glimpse into the lifestyle of a jetsetter." Does it ever. Virgin makes its primo business-class experience seem so damn jet-set sexy, it's like when you're not being coddled by them on the plane or in one of their hip airport lounges, you get severe ground lag. "The premiere issue was created to identify and reflect a new genre of air traveler," adds Keller. "They're the entrepreneurs, artists, musicians and others who move through time zones, spreading culture and commerce wherever they go. This magazine defines and gives a voice to this new group."