Magnum Ice Cream released three songs with Troye Sivan to commemorate its new flavors

The remixes of Sivan’s ‘Honey’ were produced by Mura Masa and will be part of an EP marking the partnership with the brand

Published On
May 03, 2024
Troye Sivan Honey album

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Pleasure can be found in both taste and sound with Magnum Ice Cream’s latest campaign, launched in partnership with Australian singer-songwriter and actor Troye Sivan. 

Magnum tapped Sivan and U.K. music producer and DJ Mura Masa to create three new remixes of Sivan’s track “Honey.” The remixes, produced to match three different moods—Euphoria, Wonder and Chill—were modeled after Magnum’s new flavors: Euphoria Pink Lemonade, Wonder Golden Toffee and Chill Blueberry Cookie. 

The new tracks aim to encourage people to immerse themselves in indulgence and pleasure as part of a larger “Wherever Pleasure Takes You” campaign platform, and will be part of Sivan’s new “Honey Remix” EP, set to launch on May 16 at Cannes during a live listening party.

Listen to the teasers below:

Magnum Ice Cream "Euphoria"

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Magnum Ice Cream "Wonder"

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Magnum Ice Cream "Chill"

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“Working with Magnum on creating these tracks has been an amazing journey,” Sivan said. “They are a celebration of what brings us pleasure. I’ve been a big fan of Mura Masa for a long time, and these remixes of my song ‘Honey’ are about more than just music; they’re an invitation to explore our different parts, whether that be Euphoria, Wonder or Chill. I have had a blast working on this project, and I can’t wait for you all to experience it yourselves!”

Leading up to the release, Sivan is teasing his partnership with Magum on social media. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by troye sivan (@troyesivan)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by troye sivan (@troyesivan)

Sivan is known for his style in fashion and pop music, as well as LGBTQIA+ representation in his music and videos. Honored with accolades such as two Grammy nominations for his 2023 single “Rush,” Sivan is also the recipient of six Aria Awards, a Billboard Music Award, three MTV Europe Music awards and two GLAAD Media Award wins.

“Revelation,” his collaboration with Jónsi for Boy Erased, was nominated for a Golden Globe for Best Original Song—Motion Picture and shortlisted for an Oscar. He has most recently worked with artists including Ariana Grande and before he was famous did a version of the “Dumb Ways to Die” song that went viral.

Credits

Date
May 03, 2024
Client :
Magnum Ice Cream

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Project Type