Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot

Ogilvy Paris imagines an actual Perrier house in stylish ad starring Lily Collins and Victor Belmondo

Published On
Apr 26, 2024
Lily Collins drinking a Maison Perrier beverage

Editor's Pick

Nestlé Waters brings a stylish elegance to its first global campaign for Maison Perrier, a new sparkling beverage, with help from Hollywood director Damien Chazelle.

Maison Perrier translates to “Perrier House,” and that’s where the new 60-second commercial is set—inside a sprawling mansion in the south of France. The ad stars actors Lily Collins and Victor Belmondo, with Collins seen exploring different rooms of the house, which correspond to different drinks in the Maison Perrier range.

Her outfits change with each beverage, and eventually she decides to abscond with a stash of her own.

 

The campaign launched in France on April 21 on TV, digital and out-of-home and will expand globally.

Ogilvy Paris has also worked with the main Perrier brand for years. Its most recent work for the brand saluted the French lifestyle of hanging out on the Terrasse.

Credits

Date
Apr 26, 2024
Client :
Maison Perrier
Client :
Perrier
Agency :
Ogilvy-Paris
President :
Mathieu Plassard
President & Chief Creative Officer :
Matthieu Elkaim
Executive Creative Director :
David Raichman
Creative Director :
Julien Bredontiot
Art Director :
Bertille Vermot
Copywriter :
Jean Estauver
Business Partner :
Melanie Marchand
Business Partner :
Claire Roy-Thermes
Account Director :
Guillaume Coelho
Account Executive :
Cécile Driay
Legal :
Segolène de Saint Albin
Legal :
Dorothée de Honnaville
Legal :
Laetitia Schneider
Global Client Leader & Global Chief Client Officer :
Sophie Hoffstetter
Global Chief Creative Officer :
Andre Laurentino
Global Strategic Lead :
Paul Matheson
Global Planning Partner :
Pauline Desforges
Global Managing Partner :
Sam Pierce
Producer :
Virginie Sagan
Sound :
Rémy Dorne
Director :
Damien Chazelle
Production :
La PAC
Production :
Superprime
Music :
Justin Hurwitz
Photographer :
Petra Kleis

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Project Type