Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot

Nestlé Waters brings a stylish elegance to its first global campaign for Maison Perrier, a new sparkling beverage, with help from Hollywood director Damien Chazelle. Maison Perrier translates to “Perrier House,” and that’s where the new 60-second commercial is set—inside a sprawling mansion in the south of France. The ad stars actors Lily Collins and Victor Belmondo, with Collins seen exploring different rooms of the house, which correspond to different drinks in the Maison Perrier range. Her outfits change with each beverage, and eventually she decides to abscond with a stash of her own. The campaign launched in France on April 21 on TV, digital and out-of-home and will expand globally. Ogilvy Paris has also worked with the main Perrier brand for years. Its most recent work for the brand saluted the French lifestyle of hanging out on the Terrasse.

Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot

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