Finding a smartphone case that really says something about you can involve some serious hunting, but Google just made that easier. It's letting owners of its Nexus smartphones get super-creative with their phone cases, with a Live Case creator tool.
The site lets you choose a photo or a favorite place on Google maps, choose a finish and combine it into a case design that you can then order for $35. Perhaps the slickest feature is that the Live Cases also come with wallpaper to match. Those who customize their cases with pictures can create an album of matching pics for phone screen backgrounds, and those who create bespoke map cases will get similarly designed, interactive map wallpaper.
To promote the Live Cases, Google released a series of spots, created in-house and directed by Reset's Reynauld Gresset. And they're just as groovy as the case creator.