Press Campaign Presents Your Home as a Series of Maps
May 01, 2014
Mars-owned petfood brand Whiskas has imagined how your home, and garden, might appear to your cat in a series of press ads aimed at demonstrating how well it understands the feline brain. The beautifully-drawn and detailed maps rename every feature from the cat's point of view -- for example, Table-top Mountain, Washing Up Wetlands and Shelf Highlands. The ads are copy-heavy, but if you take the time to read (which presumably the brand hopes cat lovers will do), they're charming and amusing. Abbot Mead Vickers BBDO was responsible.