Whiskas Redraws The World According To Your Cat

Mars-owned petfood brand Whiskas has imagined how your home, and garden, might appear to your cat in a series of press ads aimed at demonstrating how well it understands the feline brain. The beautifully-drawn and detailed maps rename every feature from the cat's point of view -- for example, Table-top Mountain, Washing Up Wetlands and Shelf Highlands. The ads are copy-heavy, but if you take the time to read (which presumably the brand hopes cat lovers will do), they're charming and amusing. Abbot Mead Vickers BBDO was responsible.

Whiskas Redraws The World According To Your Cat

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