Marigold Report Finds U.S. Consumers are More Loyal, But More Demanding As Well

Marigold's 2024 United States Consumer Trends Index Report reveals key insights into American consumer behavior, emphasizing their inclination towards brand loyalty compared to global averages. The report highlights a significant 8% increase in U.S. consumers willing to pay more for brands they're loyal to, reaching 78%, surpassing the global rate of 63%. Additionally, half of U.S. consumers show a higher likelihood to engage in loyalty programs, while 84% express interest in personalized offers tailored to their interests. However, U.S. consumers also demand more from brands upfront, with 91% expecting personalized treatment, 7% higher than the global average. Also, 80% or more of U.S. consumers cite the following as either important or critically important services brands must offer to maintain their loyalty: customer service/support, data privacy policies, product/service quality, options and availability. Globally, these numbers are lower across the board. Other interesting U.S.-centric takeaways from the report include: Marigold's report equips brands with actionable insights to navigate these preferences and foster enduring customer loyalty. Download it here.

Marigold Report Finds U.S. Consumers are More Loyal, But More Demanding As Well

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