“I’m back baby!” Former Jack in the Box employee, and movie star, Mark Hamill can be heard telling customers in the fast food chain’s latest campaign.

In a new spot, customers going through a Jack in the Box drive-thru get their orders taken by someone seemingly impersonating a clown over the microphone. As the patrons pull up to the front window to claim their orders they are greeted by Hamill, who reveals the story of how he was fired for doing that exact same impression about 50 years ago. 

This campaign is the first project released since Jack in the Box named TBWA\Chiat\Day Los Angeles its creative agency of record in March. The switch came after a review of the brand's former creative account with David&Goliath. Since the change, Jack in the Box and TBWA\Chiat\Day LA have worked towards making the chain more relevant using its once beloved mascot Jack Box. 

Along with Hamill, Jack in the Box is also bringing back two fan-favorite menu items—Spicy Chicken and French Toast Sticks. Two accompanying spots, also starring Hamill, were released announcing the return of each item. Along with the main spot, these ads can be seen on Jack in the Box’s YouTube channel.  The new ads were directed by Brendan Gibbons via Station Film.