Martin Short is a lazy, entitled diva in Preacher’s amusing Wealthsimple campaign

Is your money working hard for you? Because this spokesman certainly isn’t

Published On
Nov 22, 2023
Martin Short standing a commercial set being handed a glass of water

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The anti-endorser is an amusing advertising trope, when done well. And here’s a fun example—Preacher’s new campaign for Wealthsimple in Canada, in which Martin Short shows up to film a commercial and completely cocks it up.

The spot, titled “Martin Short’s Short Day at Work,” launched Sunday during the Canadian Football League’s championship game, which happened to take place in Short’s hometown of Hamilton, Ontario. 

This is the Canadian fintech company’s first campaign in almost two years, and its first time working with an outside agency. All prior advertising in Canada and the U.S. was made in-house.

 

The work has the kind of comedic approach that should appeal to an audience of young, modern investors. Yet it arrives against the more serious backdrop of economic uncertainty, where the idea of having your money work hard for you isn’t just a luxury.

“Canadians are working harder than ever and finding it ridiculous that earning a consistent, healthy paycheck isn’t enough to feel financially secure anymore,” said Rubina Singh, chief marketing officer at Wealthsimple. “We want Canadians to know that Wealthsimple understands how difficult it can be to build personal wealth in today’s tough economic climate. We offer a robust suite of financial tools from trading and investing to spending and saving that makes sure their money works as hard as they do. And there’s nobody better than the iconic Canadian actor, comedian and writer Martin Short to share this message across generations.”

“We’re all working harder than ever to keep ahead, which makes it that much more annoying when our money is sleeping on the job,” added Zach Watkins, creative director at Preacher. “Instead of playing it on the nose and featuring people who work hard, it seemed more interesting to do the exact opposite. Cue Martin Short, who was gracious enough to help us create the world’s most obnoxiously lazy spokesperson.”

Credits

Date
Nov 22, 2023
Client :
Wealthsimple
Agency :
Preacher
Chief Marketing Officer :
Rubina Singh
Advisor to CMO :
Janet Xi
Editor in Chief :
Devin Friedman
Art Director :
Jacob Weinstein
Senior Manager :
Greg Bolton
Executive Producer :
Greg Tharp
Senior Producer :
Caroline Brisebois
Chief Creative Officer :
Rob Baird
Chief Executive Officer :
Krystle Loyland
Chief Strategy Officer :
Seth Gaffney
Creative Director & Copywriter :
Zach Watkins
Creative Director & Art Director :
Marcus Brown
Senior Copywriter :
Andrew Singleton
Senior Art Director :
Mills Adams
Designer :
Marissa Servantez
Brand Director :
Vi Nguyen
Junior Brand Manager :
Dom Shipp
Head of Strategy :
Marika Wiggan
Senior Producer :
Lauren Bauder
Head of Production :
Stacey Higgins
Business Affairs :
Miiko Martin
Production Company :
Biscuit
Director :
Aaron Stoller
Managing Director :
Shawn Lacy
Executive Producer :
Holly Vega
Head of Production :
Sean Moody
Producer :
Mala Vasan
Director of Photography :
Bryan Newman
Production Designer :
Kristen Vallow
Wardrobe Stylist :
Dasha Martikainen
Hair & Make Up Artist :
Kathleen Beaton
Editorial :
MackCut
Editor :
Pamela Petruski
Assistant Editor :
Brandon Alexander
Executive Producer :
Gina Pagano
Assistant Producer :
Kayla Robinson
Finishing :
Schmigital
Flame :
Joseph Miller
Sound Design :
Marc Healy
Mixer :
Sam Shaffer
Color Grade :
Rare Medium
Colorist :
Mikey Rossiter
Assist Colorist :
TJ Seller
EP/MD :
Heath Raymond
Celebrity Talent :
Martin Short
Co-writer :
Matt Roberts

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