Mastercard puts wildlife 'expiration' dates on gift cards

Environmental push highlights endangered animals

Published On
Jun 02, 2021

Editor's Pick

Mastercard is highlighting endangered animals with a new gift card that turns the card expiration date into the "expiry date" of each creature. 

The Wildlife Impact Card program, created via McCann XBC and developed in partnership with Conservation International, enables consumers to make donations to help protect wildlife habitats for animals such as the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey and the Black-and-White Ruffed Lemur.

The first card offerings launch in the U.S. in partnership with Usio, with virtual prepaid cards available now to be added to any mobile wallet. Physical cards will follow this summer. For each card purchased, $1 will be donated to Conservation International to help protect and restore wildlife habitat, while Mastercard users are also invited to donate via the brand's Mastercard Donate platform.

"As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, chief marketing and communications officer at Mastercard, in a statement. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact."


Jun 02, 2021
Client :
Agency :
McCann XBC
EVP Global Executive Creative Director :
Pierre Lipton
Global ECD CCO Mccann Europe :
Adrian Botan
EVP Executive Creative Director :
Cinzia Crociani
EVP Executive Creative Director :
Pete Jones
VP Creative Director :
Artur Lipori
VP Creative Director :
Caro Rebello
Senior Art Director :
Marina Ferraz
Senior Copywriter :
Ana Miraglia
Associate Design Director :
Mook Phoungbut
Chief Client Officer North America :
Veronica Bertran
SVP Group Account Director :
Mat Cunnell
SVP Group Account Director :
Daniel Mize
VP Account Director :
Jessica Deacon
Account Supervisor :
Ana Dellien
Account Supervisor :
Ryan McGee
Social Account Supervisor :
Esther Malinas
Assistant Account Executive :
Konner McCarley
EVP Global Strategy Director :
Oriol Bombi
VP Strategy Director :
Justin Ballheim
Social and Digital Strategy Director :
Emily Kearns
Senior Digital Strategist :
Kristen Levy
Senior Strategist :
Colleen Gleason
Community Manager                    :
Angelina Truchan
SVP Senior Integrated Producer  :
Wendy Leahy
Producer :
Liz O'Connor
Project Management :
Sunjoo Ryou
Production Company :
Retouching :
Fuze Image
Music :
Jamute Audio
Chief Marketing Officer :
Raja Rajamannar
EVP North America Marketing and Communications :
Cheryl Guerin
EVP Global B2B & Product Marketing :
Greg Boosin
SVP Global B2B & Product Marketing :
Dagmar Nedbal
SVP B2B and Product Marketing, North America :
Anne Valentzas
SVP Global Integrated Marketing and Communications :
John McDonald
SVP Chief Sustainability Officer                                   :
Kristina Kloberdanz
VP Corporate Sustainability   :
Jennifer Merli
Director B2B & Product Marketing :
Samantha Rodriguez
Director Vice President Digital Marketing Social Media                  :
Gregg Weiss
Manager Director US Digital and Social Marketing :
Mita Menezes
Director U.S. Digital Marketing :
Nancy Walsh
US Product Marketing Lead :
David Javitch
Senior Specialist Product Marketing  :
Carmen Tortora
Brand Strategy Experience & Design :
Judy Vigiletti
US B2B Marketing Trade Shows & Events        :
Melissa Pedrock
SVP Communications North America                           :
Will O’Connor
VP, Communications US :
Sarah Ely
Director Communications Global   :
Erin Goodhand
Manager Consumer Marketing                              :
Shelby Ladenheim
Associate Analyst                         :
Brooke McKinnis
Senior Managing Counsel Marketing & Communications   :
Joe Khanna

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