Roger Federer Serves Up Spaghetti for Barilla
Global Ad From 72andSunny Puts New Brand Ambassador to the Test
By
Emma Hall
Published On
Jan 09, 2018
Editor's Pick
Tennis ace Roger Federer is a fast learner in this new spot for pasta brand Barilla by 72andSunny Amsterdam.
With Michelin-starred chef Davide Oldani as his guide, Federer soon masters the necessary knife skills to chop up all the fresh ingredients that come his way, and his dexterity with the tomatoes is unrivalled. But Oldani proves difficult to impress as he watches Federer prepare Spaghetti al Pomodoro.
The "Masters of Pasta" campaign launches a new global brand platform for Barilla, which has been making pasta for 140 years. The ad was directed by Mark Hoffman and will run in more than 40 countries, including the U.S., Germany, France, Japan, Australia and Italy.
Credits
- Date
- Jan 09, 2018
- Brand:
- Barilla
- Client:
- Barilla
- Agency:
- 72andSunny-Amsterdam
- Chairperson:
- Guido Barilla
- Chairperson:
- Luca Barilla
- Chairperson:
- Paolo Barilla
- Chief Executive Offier:
- Claudio Colzani
- Chief Marketing Officer:
- Carlo Mereghetti
- Vice President, Global Category Brand Development and Innovation:
- Elena Tabellini
- Senior Marketing Manager:
- Andrea Malservisi
- Head of Production:
- Marcello Manici
- Media, Advertising Production and Procurement Manager/Region Americas and AAA:
- Trinca Colonel Laura
- Executive Creative Director:
- Carlo Cavallone
- Executive Creative Director:
- Stuart Harkness
- Director, Design:
- Richard Harrington
- Senior Designer:
- Wendy Richardson
- Senior Designer:
- Ben Everitt
- Senior Writer:
- Benn Sutton
- Director, Strategy:
- Tracey Lee
- Senior Strategist:
- Alexandra Matine
- Director, Communications:
- Simon Summerscales
- Group Brand Director:
- Jack Allen
- Brand Manager:
- Gaia Rossetti
- Brand Coordinator:
- Maëlle Aubault
- Director, Production:
- Stephanie Oakley
- Senior Producer:
- Jennifer Cursio
- Interactive Senior Producer:
- Matt Marty
- Senior Business Affairs Manager:
- Sabina Gorini
- Director:
- Mark Hoffman
- Director, Photography:
- Sebastian Pfaffenbichler
- Producer:
- Luca Orlando
- Production Manager:
- Liza Fisher
- Editing Company:
- Whitehouse
- Editor:
- Sam Gunn
- Audio Post:
- Wave
- Sound Design:
- Aaron Reynolds
- Mixer:
- Randall MacDonald
- Music Company:
- Quiet Please
- Senior Flame Artist:
- Yves Delforge
- Senior Flame Artist:
- Kyle Obley
- Post Production Company:
- Glassworks
- Color:
- The Framestore
- Colorist:
- Simon Bourne
- Visual Effects Company:
- Glassworks
- Visual Effects Producer:
- Lauren Loftus
- Photographer:
- Carlos Serrao
- Visual Effects Artist:
- Matt Nicolson
- Senior Producer:
- Nili Zadok
- Retouching:
- Loupe Imaging
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