Rain-drenched Paris makes a McDonald's delivery seem enticing in this French campaign
TBWA/Paris worked with photographer Roberto Badin on beautiful print ads
Feb 05, 2019
Photographer Roberto Badin (whose work includes "Inside Japan") helped create a new print campaign for McDonald's France that features beautiful images of a rain-drenched Paris.
The ads, by TBWA/Paris, depict buildings and stormy skies seen through windows soaked in the rain and simply carry the words "McDeliver" and a McDonald's logo. The idea is that customers can look to McDelivery when it's wet outside and don't want to go out.