Rain-drenched Paris makes a McDonald's delivery seem enticing in this French campaign

TBWA/Paris worked with photographer Roberto Badin on beautiful print ads

Published On
Feb 05, 2019

Editor's Pick

Photographer Roberto Badin (whose work includes "Inside Japan") helped create a new print campaign for McDonald's France that features beautiful images of a rain-drenched Paris.

The ads, by TBWA/Paris, depict buildings and stormy skies seen through windows soaked in the rain and simply carry the words "McDeliver" and a McDonald's logo. The idea is that customers can look to McDelivery when it's wet outside and don't want to go out.

The understated simplicity is in line with past efforts from the agency, which include this evocative "late night" campaign that depicts iconic menu items like a Big Mac and fries in Lite Brite-style imagery