The 'world's smallest' McDonald's caters to bees

The 'McHive' from Nord DDB celebrates World Bee Day

Published On
May 22, 2019

Editor's Pick

McDonald's Sweden celebrated World Bee Day (May 20) this week by building the "world's smallest McDonald's"—a tiny replica of a restaurant that's actually a hive.

Created by Nord DDB, the "McHive" has a main entrance for the bees to enter as well as a McDrive and outdoor seating. Designed and built by set designer Nicklas Nilsson, it has now been auctioned for US $10,000 during a charity fundraiser for Ronald McDonald house charities.

The McHive highlights a sustainability project in Sweden in which some of its restaurants now have beehives on their roofs. The initiative started out locally with one franchise but has now expanded to five restaurants, with more franchisees around the country looking to get involved.


May 23, 2019
Client :
Agency :
Nord DDB
Chief Creative Officer :
Andreas Dahlqvist
Art Director :
Joel Ekstrand
Copywriter :
Petter Dixelius
Account Manager :
Stina Nyberg
Senior Client Manager :
Jeanette Ytterman
Creative Producer :
Tobias Bergenwall
Graphic Designer :
Daniel Liljas
Graphic Designer :
Fredrik Kjellström
Planner :
Jesper Andersson
Social Media & Content Manager :
Jonas Eriksson
Social & Community Strategist :
Kevin Beaulier
PR :
Susanne Johansson
Photo :
Natan Gullström
Photo :
Olle Lindholm
Photo :
Christian Bjornerhag
Post Production :
Denice Heurlin
Editor :
Natan Gullström
Grade :
Christian Bjornerhag
Design and Construction :
Nicklas Nilsson

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