The 'world's smallest' McDonald's caters to bees
The 'McHive' from Nord DDB celebrates World Bee Day
Editor's Pick
McDonald's Sweden celebrated World Bee Day (May 20) this week by building the "world's smallest McDonald's"—a tiny replica of a restaurant that's actually a hive.
Created by Nord DDB, the "McHive" has a main entrance for the bees to enter as well as a McDrive and outdoor seating. Designed and built by set designer Nicklas Nilsson, it has now been auctioned for US $10,000 during a charity fundraiser for Ronald McDonald house charities.
The McHive highlights a sustainability project in Sweden in which some of its restaurants now have beehives on their roofs. The initiative started out locally with one franchise but has now expanded to five restaurants, with more franchisees around the country looking to get involved.
Credits
- Date
- May 23, 2019
- Client :
- McDonald's-Sweden
- Agency :
- Nord DDB
- Chief Creative Officer :
- Andreas Dahlqvist
- Art Director :
- Joel Ekstrand
- Copywriter :
- Petter Dixelius
- Account Manager :
- Stina Nyberg
- Senior Client Manager :
- Jeanette Ytterman
- Creative Producer :
- Tobias Bergenwall
- Graphic Designer :
- Daniel Liljas
- Graphic Designer :
- Fredrik Kjellström
- Planner :
- Jesper Andersson
- Social Media & Content Manager :
- Jonas Eriksson
- Social & Community Strategist :
- Kevin Beaulier
- PR :
- Susanne Johansson
- Photo :
- Natan Gullström
- Photo :
- Olle Lindholm
- Photo :
- Christian Bjornerhag
- Post Production :
- Denice Heurlin
- Editor :
- Natan Gullström
- Grade :
- Christian Bjornerhag
- Design and Construction :
- Nicklas Nilsson
Need a credit fix? Contact the Creativity Editors